Roku reinvents its home screen: AI-driven redesign tailors CTV discovery and hands brands prime real estate before viewers press play.

Live sports represent the last mass TV audience, driving a surge in sports TV ad spending. But ad prices are climbing as demand intensifies, forcing advertisers to face rising costs and limited inventory.

Gaming CTV ads cool off: KPI data shows that engagement still tops peers, but rates fall sharply as interactive formats scale.

Global ad spending is accelerating again, despite geopolitical shocks. Digital is tightening its grip, even as traditional media gets a temporary boost from major events. The sources of growth are shifting across regions—and among platforms.

Amazon personalizes Prime Video ads: Dynamic TV Creative tailors repeat spots using shopping data, turning CTV reach into retail action.

LinkedIn taps Amazon for CTV: B2B marketers can target by job title on streaming TV, blending brand reach with pro data.

Roku’s ad engine hums: Q1 ad revenues jumped 27% as 38.7 billion streaming hours and premium CTV formats helped pull marketers from linear TV.

Ad spending will surge in 2026 as AI-driven gains and a packed events calendar offset mounting economic strain. Social will lead the way as Meta overtakes Google in net revenues and the wider ad industry closes in on the half-trillion-dollar milestone.

In today’s podcast episode, we discuss: What if Meta keeps losing all these lawsuits? What if Meta bought Roku? What if Amazon’s new smartphone is a hit?

Samsung's Amazon Ads integration and AI targeting bring shoppable, full-funnel capabilities to Samsung TV Plus.

Our industry KPI data shows CTV QR code scan rates falling from 0.010% to 0.004% in 2025 as ad clutter and fatigue curb second-screen action.

Black consumers are reshaping streaming, social, and shopping habits. They overindex on key platforms, embrace ad-supported CTV, and blend digital discovery with in-store buying—pushing brands to balance cultural relevance with performance-driven media.​

Fire TV's new UI weaves ads across screens, tying CTV reach to retail data and programmatic scale.

Commerce powers Netflix ads with an Amazon DSP integration that gives Netflix retail-grade targeting as CTV budgets focus on outcomes.

OTT video is reshaping how adults spend their media time. Subscription streaming, free ad-supported channels, and long-form YouTube content on CTV are pulling attention away from traditional TV—and expanding total viewing in the process.

This FAQ addresses the dynamics marketers must navigate as CTV crosses key tipping points against linear TV.

Roku wins in Q4 with $1.4 billion in revenues and 145.6 billion streaming hours, cementing its CTV scale and ad growth edge.