This FAQ examines how shoppable media works, where consumers engage with it, and how marketers should evaluate these emerging formats.

Latin America’s video market is hitting peak penetration as streaming dominates media time. Mobile-first behaviors, platform concentration, and the popularity of short-form video are reshaping media consumption habits.

Last week, Amazon announced it would shut down its Amazon Fresh and Amazon Go locations. While this doesn’t signal a full retreat from physical retail, it does underscore Amazon’s growing emphasis on digital grocery, which has clear implications for its retail media strategy. Instead of prioritizing advertising tied to physical stores, Amazon is doubling down on media formats that can scale well beyond its owned retail footprint.

Streaming takes nearly half of TV viewing in a new record, driven by sports and major cultural hits, proving live events still dominate TV.

Pinterest shifts to yield; its leadership change reinforces focus on performance, commerce, and higher ARPU.

As streaming services capture an increasing share of both viewership and subscription revenues, this FAQ will help marketers understand the terminology and dynamics shaping video advertising in 2026.

Roku and iSpot integration marks tighter CTV attribution loop: iSpot’s product aims to lessen intermediaries between ad spending and performance data.

At CES, Amazon is repositioning Amazon Ads as a full advertising ecosystem rather than a commerce-adjacent channel, emphasizing unified reach across TV, streaming, live sports, audio, and programmatic partners.

Shifts in what consumers watch, how they search, and where they shop are reshaping Latin America’s digital economy—and how brands will reach audiences in 2026. Explore the five trends to watch in the year ahead.

Global ad spending has steadied after a turbulent year, setting the stage for modest acceleration in 2026. Digital is still the main engine, but traditional media’s rebound will add lift as markets stabilize.

Amazon’s Prime Video maintains an average monthly ad-supported reach of more than 315 million viewers globally, the company announced at its 2025 unBoxed event. Amazon’s high-intent shopper base and ability to lead users through the entire marketing funnel offer a distinct advantage.

This benchmark covers how ad buyers can calibrate their digital ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.

This benchmark covers how ad buyers can calibrate their social media ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.

This benchmark covers how ad buyers can calibrate their TV and CTV ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.

This benchmark covers how ad buyers can calibrate their total media ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.

Media effectiveness platform DoubleVerify rolled out streaming TV products on Thursday designed to improve transparency and advertising quality in connected TV (CTV). DV’s new tools offer hope to marketers who are relying on CTV more amid shifting viewing habits but who struggle with placement and measurement.

Big media acquisitions and streaming integrations will contribute to consolidation in connected TV (CTV) ad spending.

Amazon is continuing to see success with its maturing ad offerings. Q3 advertising services reached $17.7 billion, up 24% YoY, while net sales increased 13% to $180.2 billion. Q4 guidance points to continued confidence, with Amazon expecting growth between 10% and 13% YoY. Amazon’s ad success indicates that it will continue to be a promising opportunity for marketers that offers a unique proposition combining data-driven targeting, commerce integration, innovative ad formats, and the ability to reach consumers both onsite and offsite.

US media habits show a split between heavy streaming and enduring live TV. Gaming, immersive tech, and short video add complexity, making the market both advanced and fragmented.

Streaming ad revenues continued a growth trajectory in Q3 while national linear TV spend shrunk, per a recent MoffetNathanson Research forecast. A successful advertising strategy will understand the increasing need to invest in cross-platform campaigns in the digital age.