By 2028, connected TV (CTV) ad spending will catch up to linear TV. In anticipation of this shift, streaming services, advertisers, and their vendors must address lingering pain points in the CTV ad experience. Advertisers should work with trusted partners and spread money out. Streaming services and their vendors should optimize the user experience (UX) for ad-supported viewers.

This deck aims to help streaming platforms approach marketers—and tech vendors approach publishers—with data-rich slides, compelling marketing assets, and insights that highlight the CTV advertising opportunity.

Specifically, this deck will:

• Size the CTV advertising market.
• Present CTV advertising challenges.
• Propose how advertisers and vendors can adjust their strategies to properly take advantage of CTV’s growth.