The youngest US generation is already online and outnumbering its teen counterpart on digital video and gaming platforms.

On today's podcast episode, we discuss the speed of AI adoption, what to make of ChatGPT's engagement lull, and how Nvidia is shaping AI's future. "In Other News," we talk about how Roblox's AI assistant could transform gaming and how Amazon is using its neural network to improve the NFL's game-watching experience. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

Leverage your own data to guide decisions, meet consumers where they are, and find some partnerships outside of your comfort zone—but never forget your brand identity or what made consumers love it in the first place.

As mobile games adjust to privacy rules and consoles pursue new native ad formats, brands finally have more chances to advertise in games.

On today's episode, we discuss what's currently driving retail media, the other retailers outside of Amazon to watch, and what advertisers should be focusing on in this moment. "In Other News," we talk about ads (and influencer content) in Roblox and why Tesla has decided to start advertising for the first time. Tune in to the discussion with our analyst Max Willens.

Metaverse hype may have died down, but tech companies are still investing in VR. And a crop of new devices will continue to expand audiences—albeit slowly.

On today's episode, we discuss how recent YouTube TV price hikes will affect subscriptions, whether streaming TV actually costs less than cable, and if a sports streaming hub is a viable product. "In Other News," we talk about what Roblox's new ad rules will do to the metaverse and why Walmart+, Walmart's membership program, is resonating with high-income shoppers. Tune in to the discussion with our analyst Daniel Konstantinovic.

Roblox’s ad struggles show the metaverse’s waning importance: Advertisers may choose to stay away from the platform thanks to new rules limiting exposure and restricting content.

Gen Zers’ influence on banking will begin to emerge as more than 4 million of them per year become mobile bankers through 2026. Banks must adapt to provide the services these digital natives demand.

Roblox emerges strong after a tough 2022: While users and revenues rose, the metaverse platform’s advertising ambitions haven’t yet taken off.

Underage users are both an asset and huge risk for platforms: TikTok and games like Fortnite are thriving thanks to their young users, but controversy could make advertisers wary.

Consumers now expect more from brands and their loyalty programs, which need to incorporate value, ease of use, and personalization to stand out in a crowded market.

Nike and Apple eye opportunities in the metaverse: Nike is opening an online store and trading platform for digital sneakers, while Apple is reportedly working on its own virtual environment.

At what point does a branded video game become advertising to children? The recent streak of partnerships between brands like Walmart and Spotify with Roblox are finding success but raising concerns.

The personal luxury goods sector is riding a wave of high demand in the US and China, buoyed by wealthier consumers who are relatively immune to the impact of price increases. But brands will need to appeal to the rising Gen Z consumer, as well as strengthen loyalty among their most important customers.

Roblox’s ad efforts come at a tricky time: A spending downturn, prickly regulatory mood, and unclear in-game ad standards make this a tough space to navigate.

Zuckerberg’s slipup is a bad omen for its metaverse: Meta’s CEO shared an ugly photo of its metaverse platform that kicked off a week of mockery and concern.

Brand interest in video games is rising, especially with the buzz around the metaverse. This report will look at the different ways developers monetize video games, and which of those methods are the most useful for marketers.

Tech wrestles with an era of uncertainty: As 2022 hits the halfway point, we look at how various technology companies navigate expected and unexpected challenges that could alter the business landscape.

US smartphone gamers will spend $18.83 billion on virtual goods this year, a massive sum compared with the $0.78 billion they’ll spend on subscriptions. These intangible assets make up a growing industry in the gaming world, especially as more companies—from Nike to Spotify to Chipotle—enter the metaverse via games like Roblox.