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Resale Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Resale

Walmart ramps up online marketplace ahead of holiday season

Article
Aug 28, 2024

Walmart enhanced its online marketplace with new capabilities and seller solutions, the retailer announced at its annual Walmart Marketplace Seller Summit this week. Updates include the addition of premium beauty products, expanded fulfillment services, and revamped seller solutions.

ThredUp quietly launches peer-to-peer marketplace

Article
Aug 20, 2024

ThredUp tests peer-to-peer marketplace model as losses pile up: The resale platform is in need of a reset as it struggles to navigate an uncertain economic environment.

eBay is the most popular site for secondhand luxury fashion and accessories

eBay is the most popular site for secondhand luxury fashion and accessories

Article
May 08, 2024

57% of US adults have used eBay to purchase secondhand luxury fashion and accessories online in the past year, according to March 2024 data from CivicScience.

Social, resale, and beauty: 3 things buoying a slowing luxury retail market

Article
May 03, 2024

“There's a big change in the luxury market. The consumers are still there, but they're being more selective about what they buy and when they buy it,” our analyst Sky Canaves said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. Expanding into new markets and raising prices isn’t always an option for luxury brands, but there are other areas of opportunity. Here are three ways luxury brands can fuel discovery, spark engagement, and develop loyalty.

Reimagining Retail: How luxury can get folks to love them more and heritage brands that are cool again

Audio
May 01, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three heritage brands that have found a way to become cool again. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.

Ecommerce resale is growing slower than previously expected

Ecommerce resale is growing slower than previously expected

Article
Apr 24, 2024

US ecommerce resale volume will hit $80.60 billion this year, a growth of 3.4% YoY, per our December 2023 forecast.

US Resale 2024

US Resale 2024

Report
Apr 05, 2024

Our revised US resale forecast reflects a slowdown for the ecommerce-dominated market, as the cost of selling one-of-a-kind items online comes into focus.

How retailers can lean into the circular economy and boost sustainability efforts

Article
Mar 08, 2024

Consumers care about sustainability, but often aren’t willing to buy environmentally friendly products if they’re deemed lower quality, especially if it costs more. One solution for retailers and consumers is resale, an industry worth $108.64 billion in 2024, per our December 2023 forecast. Not all environmental initiatives have to be at the consumer level, though.

Reimagining Retail: How the $100 billion resale market is evolving and what retailers should be thinking about

Audio
Mar 06, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the resale market is evolving, why some retailers work with a third party instead of developing their own charitable programs, and the role of digital marketplaces in resale. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and Nancy Youssef, chief global business development officer of Soles4Souls.

A look back on some 2023 retail predictions

Article
Dec 20, 2023

In January, the Retail Daily newsletter editors made four retail predictions for 2023. Some we got right (like the proliferation of Amazon Prime Day-type events) while some we missed the mark on a bit (it was not the year of AR).

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UK Resale 2023

UK Resale 2023

Report
Oct 27, 2023

The UK’s resale economy is thriving as shoppers look to save money and live more sustainably. Retailers and brands need to act—or risk losing out.

eBay offers luxury consignment service in a direct challenge to The RealReal, thredUP

Article
Sep 12, 2023

eBay’s consignment business is its latest play for luxury shoppers: The marketplace is betting on luxury to turn its fortunes around.

The RealReal and thredUP inch closer to profitability

The RealReal and thredUP inch closer to profitability

Article
Aug 09, 2023

The RealReal and thredUP set their sights on premium shoppers: Both companies are targeting bigger spenders to improve margins and achieve profitability by next year.

Shein’s attempt to control the narrative over environmental and labor issues blows up in its face

Shein’s attempt to control the narrative over environmental and labor issues blows up in its face

Article
Jun 28, 2023

Shein made an unforced error: Its attempt to improve its public image by inviting influencers to its 'innovation center' only drove more scrutiny as it pursues an IPO.

5 ways brands can win the battle against dupes

Article
May 23, 2023

Brands can take a page from lululemon athletica’s playbook and hold a dupe swap to show consumers what they’ve been missing or use social media to give a behind-the-scenes look at how a product is made. Other strategies include leaning into secondhand and adding less expensive alternatives.

The Container Store partners with thredUP

Article
May 02, 2023

The Container Store embraces resale: Its partnership with thredUP will allow shoppers to resell gently worn items for shopping credit at The Container Store.

Secondhand shopping will boast first-rate growth amid retail slowdown

Secondhand shopping will boast first-rate growth amid retail slowdown

Article
May 01, 2023

The US online resale market is back on the rise this year, following a 6.6% decrease in 2022, according to our forecast. The trend shows no signs of slowing down over the next few years, with ecommerce resale volume surpassing $100 billion in 2026.

Fashion brand participation in resale boomed last year

Fashion brand participation in resale boomed last year

Article
Apr 26, 2023

2022 ended with nearly 3.5 times more brands operating resale programs than in 2021, per an analysis by thredUP. And 2023 continues to bring new resale initiatives from major names in fashion, such as H&M, J.Crew, and Kate Spade.

US fashion resale market to top $20 billion online amid a rush of brands and shoppers

US fashion resale market to top $20 billion online amid a rush of brands and shoppers

Article
Apr 26, 2023

US fashion online resale platform sales will increase 15.8% this year, totaling $14.14 billion, according to our forecast. Sales will continue to grow by double-digit rates through 2026, when they will reach $23.92 billion.

Companies are rolling out more sustainability initiatives than ever, with mixed results

Companies are rolling out more sustainability initiatives than ever, with mixed results

Article
Apr 20, 2023

Retailers struggle to find a balance between growth and sustainability: Efforts to reduce environmental footprints often run counter to the desire to grow sales.

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