The news: The Container Store is partnering with thredUP to allow customers to resell gently worn clothing, shoes, and accessories for a gift card that can be redeemed in the retailer’s stores and online.

• Customers can pick up a thredUP Clean Out Kit from any of The Container Store’s 97 retail stores or generate a prepaid shipping label online.

Going green: The “Closet Clean Out” resale program aims to encourage The Container Store’s customers to “give new life to their belongings as they clean out and organize their spaces,” said Melissa Collins, the retailer’s chief marketing officer.

• The program launch coincides with the retailer’s Sustainable Living event that highlights its assortment of sustainably-sourced products across a variety of categories, including food preservation and hydration, recycling and composting, and natural cleaning.

The big takeaway: The Closet Clean Out initiative expertly marries The Container Store’s brand identity—organization—with its more recent push into sustainability.

• The initiative should drive incremental sales while also providing a boost to its green credentials.
• At the same time, the partnership should provide thredUP with another source of inventory from a customer base that it may not have been reaching.