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Quibi Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Quibi

Roku’s turning to original content to grow—but it’s an uphill battle

Article
Aug 23, 2022

Roku’s in a “Weird” situation: When your best chance to grow is a “Weird Al” Yankovic biopic, things can’t be going that well.

Q2 2022 Digital Video Trends

Q2 2022 Digital Video Trends

Report
Jun 21, 2022

YouTube isn’t just for the smallest screens as more viewing takes place on other connected devices and mobile use declines. Streamers are taking in more upfront ad dollars. Netflix is shaking things up after subscription drops.

Hulu leads in ad revenues among CTV players

Hulu leads in ad revenues among CTV players

Article
Oct 27, 2021

Among connected TV (CTV) companies we forecast, Hulu will lead in US ad revenues in 2021 at $3.13 billion, up 44% over 2020.

Q2 2021 Digital Video Trends

Q2 2021 Digital Video Trends

Report
Jun 24, 2021

Advertisers are increasing their upfront commitments, particularly for connected TV.

Ad-supported video viewership is on the rise, and so are marketing opportunities

Article
Mar 29, 2021

Ad-supported streaming is on the rise: New data shows ad-supported viewership was up compared with other OTT services in 2020, opening up more inventory for linear TV budget shifts—and that trend is likely to only continue in 2021.

Q1 2021 Digital Video Trends

Q1 2021 Digital Video Trends

Report
Mar 29, 2021

Digital video subscription fees are rising amid a cord-cutting surge, and Netflix, Disney, and YouTube are chief among those reaping the benefits.

US Subscription Video Revenues 2021

US Subscription Video Revenues 2021

Report
Mar 02, 2021

Overall subscription video revenues keep increasing, driven by gains in OTT viewing.

Q4 2020 Digital Video Trends

Q4 2020 Digital Video Trends

Report
Dec 22, 2020

Increased political ad spending contributed to a banner year for connected TV.

The Weekly Listen: Quibi's Funeral, Ads Near Political Content, and Facebook Post-Election

The Weekly Listen: Quibi's Funeral, Ads Near Political Content, and Facebook Post-Election

Audio
Oct 30, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss the end of Quibi, Facebook's mini social networks called "Neighborhoods," Uber reclassifying drivers as employees, whether ads near political content affect brand perceptions, the state of Facebook post-election, how long Americans spend looking for things they've lost, a creature that sleeps while moving, and more.

Streaming Services Spend Heavily on Marketing amid Pandemic

Streaming Services Spend Heavily on Marketing amid Pandemic

Article
Oct 21, 2020

Most advertisers have pulled back their spending, but streaming services are marketing themselves as heavily as ever.

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Why Procter & Gamble Wants to Upend the Upfronts

Why Procter & Gamble Wants to Upend the Upfronts

Audio
Oct 19, 2020

Traditionally, advertisers make big spending commitments to get the best deal on TV inventory. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman, senior analyst Ross Benes, and forecasting analyst Eric Haggstrom about why Procter & Gamble's chief brand officer Marc Pritchard thinks marketers don't benefit from this arrangement as much as those on the sell side do. They also talk about what's going on at Quibi, Apple TV+, and The Walt Disney Co.

Q3 2020 Digital Video Trends

Q3 2020 Digital Video Trends

Report
Oct 09, 2020

TV ad spending takes a hit as marketers adjust their budgets amid a recession.

The Weekly Listen: The Latest on TikTok, Quibi, and Peacock

The Weekly Listen: The Latest on TikTok, Quibi, and Peacock

Audio
Sep 25, 2020

eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in as host of this week's "The Weekly Listen," where he and eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, and junior analyst at Insider Intelligence Blake Droesch discuss the latest updates on the TikTok saga, Quibi's unique predicament, Roku and NBCUniversal's buried hatchet, new game consoles from Sony and Microsoft, the Emmys' declining viewership, and how a home-field advantage influences soccer (or football, if you're European) referees.

Entertainment Digital Ad Spend Will Rebound More than 20% in 2021

Article
Sep 22, 2020

With the shuttering of amusement parks and cancellation of live events, the entertainment industry will see some of the biggest declines in digital ad spending this year, eclipsed only by the travel, auto, and media industries.

Disney+ Reaches 60 Million Subscribers, Saving Quibi and a YouTube Alternative

Disney+ Reaches 60 Million Subscribers, Saving Quibi and a YouTube Alternative

Audio
Aug 17, 2020

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst at Insider Intelligence Audrey Schomer discuss where Disney+ currently slots in the video streaming market. They then talk about whether a free ad-supported tier can save Quibi, the difficulty of deciding what to watch and if Facebook's music video offering will rival YouTube's.

Peacock Reported 10 Million Sign-Ups, but Marketers Should Keep an Eye on Time Spent

Article
Aug 05, 2020

During its recent earnings call, Comcast said that NBCUniversal's new streaming service Peacock reached 10 million sign-ups since its soft launch in April this year.

The Weekly Listen: How to Get Someone to Reply to Your Email, Responding to BLM and YouTube Ads

The Weekly Listen: How to Get Someone to Reply to Your Email, Responding to BLM and YouTube Ads

Audio
Jul 17, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss how to get someone to reply to your email, Quibi's free trial, Youtube's ad load, responding to BLM, why customers unfollow businesses, how Blockbuster Video is still alive and more.

Is Quibi's End Already in Sight?

Is Quibi's End Already in Sight?

Audio
Jul 13, 2020

eMarketer analyst Ross Benes, senior analyst Audrey Schomer and vice president of content studio at Insider Intelligence Paul Verna discuss whether Quibi is already in trouble three months after launch. They then talk about the HBO branding fiasco and why it might be time to start taking Twitch more seriously.

Q2 2020 Digital Video Trends

Q2 2020 Digital Video Trends

Report
May 28, 2020

COVID-19 has altered the relationship between TV viewership supply and advertising demand.

The Weekly Listen: Facebook Introduces Zoom Rival, How's Quibi Doing and Getting Back to Normal

The Weekly Listen: Facebook Introduces Zoom Rival, How's Quibi Doing and Getting Back to Normal

Audio
May 01, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst Oscar Orozco discuss Facebook's "Messenger Rooms," how Quibi is doing, when people will comfortably resume certain activities, why the NFL draft broke records, Australia making Facebook and Google pay media outlets and more.

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