Roku’s in a “Weird” situation: When your best chance to grow is a “Weird Al” Yankovic biopic, things can’t be going that well.
YouTube isn’t just for the smallest screens as more viewing takes place on other connected devices and mobile use declines. Streamers are taking in more upfront ad dollars. Netflix is shaking things up after subscription drops.
Among connected TV (CTV) companies we forecast, Hulu will lead in US ad revenues in 2021 at $3.13 billion, up 44% over 2020.
Advertisers are increasing their upfront commitments, particularly for connected TV.
Ad-supported streaming is on the rise: New data shows ad-supported viewership was up compared with other OTT services in 2020, opening up more inventory for linear TV budget shifts—and that trend is likely to only continue in 2021.
Digital video subscription fees are rising amid a cord-cutting surge, and Netflix, Disney, and YouTube are chief among those reaping the benefits.
Overall subscription video revenues keep increasing, driven by gains in OTT viewing.
Increased political ad spending contributed to a banner year for connected TV.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss the end of Quibi, Facebook's mini social networks called "Neighborhoods," Uber reclassifying drivers as employees, whether ads near political content affect brand perceptions, the state of Facebook post-election, how long Americans spend looking for things they've lost, a creature that sleeps while moving, and more.
Most advertisers have pulled back their spending, but streaming services are marketing themselves as heavily as ever.
Traditionally, advertisers make big spending commitments to get the best deal on TV inventory. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman, senior analyst Ross Benes, and forecasting analyst Eric Haggstrom about why Procter & Gamble's chief brand officer Marc Pritchard thinks marketers don't benefit from this arrangement as much as those on the sell side do. They also talk about what's going on at Quibi, Apple TV+, and The Walt Disney Co.
TV ad spending takes a hit as marketers adjust their budgets amid a recession.
eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in as host of this week's "The Weekly Listen," where he and eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, and junior analyst at Insider Intelligence Blake Droesch discuss the latest updates on the TikTok saga, Quibi's unique predicament, Roku and NBCUniversal's buried hatchet, new game consoles from Sony and Microsoft, the Emmys' declining viewership, and how a home-field advantage influences soccer (or football, if you're European) referees.
With the shuttering of amusement parks and cancellation of live events, the entertainment industry will see some of the biggest declines in digital ad spending this year, eclipsed only by the travel, auto, and media industries.
eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst at Insider Intelligence Audrey Schomer discuss where Disney+ currently slots in the video streaming market. They then talk about whether a free ad-supported tier can save Quibi, the difficulty of deciding what to watch and if Facebook's music video offering will rival YouTube's.
During its recent earnings call, Comcast said that NBCUniversal's new streaming service Peacock reached 10 million sign-ups since its soft launch in April this year.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss how to get someone to reply to your email, Quibi's free trial, Youtube's ad load, responding to BLM, why customers unfollow businesses, how Blockbuster Video is still alive and more.
eMarketer analyst Ross Benes, senior analyst Audrey Schomer and vice president of content studio at Insider Intelligence Paul Verna discuss whether Quibi is already in trouble three months after launch. They then talk about the HBO branding fiasco and why it might be time to start taking Twitch more seriously.
COVID-19 has altered the relationship between TV viewership supply and advertising demand.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst Oscar Orozco discuss Facebook's "Messenger Rooms," how Quibi is doing, when people will comfortably resume certain activities, why the NFL draft broke records, Australia making Facebook and Google pay media outlets and more.
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