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Quibi Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Quibi
The Weekly Listen: Quibi Arrives, COVID-19's Lasting Effects and a TikTok YouTube

The Weekly Listen: Quibi Arrives, COVID-19's Lasting Effects and a TikTok YouTube

Audio
Apr 10, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst Oscar Orozco discuss the arrival of video streaming platform Quibi, what the lasting effects of COVID-19 might be, YouTube's own TikTok, NBCUniversal cutting back on ads, what sports viewers are now watching, what happened in a small Alaskan town in 2002 and more.

The Weekly Listen: New Video Streaming Services, Online Grocers' Future and a Reversed Techlash

The Weekly Listen: New Video Streaming Services, Online Grocers' Future and a Reversed Techlash

Audio
Apr 03, 2020

eMarketer principal analyst Mark Dolliver and junior analyst Blake Droesch discuss whether people will have an appetite for the upcoming video streaming services, the future of online grocers, if the pandemic has eased the techlash, examples of companies building goodwill, whether it's OK to always wear pajamas when working from home, and more.

Q1 2020 Digital Video Trends

Q1 2020 Digital Video Trends

Report
Mar 30, 2020

As more people cut the cord, viewers are increasingly tuning in to live digital video services.

The Weekly Listen: COVID-19's Effect, Voice Ads and How Online Outrage Impacts Brands

The Weekly Listen: COVID-19's Effect, Voice Ads and How Online Outrage Impacts Brands

Audio
Mar 13, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna discuss some ways COVID-19 has impacted people's lives, what voice ads sound like, foldable phones, if online outrage impacts a brand, Quibi's nonskippable ads, how many Americans have looked through their partner's phone and more.

How Big of a Splash Can Quibi Make?

How Big of a Splash Can Quibi Make?

Audio
Mar 11, 2020

eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss the details of the new short-form video platform Quibi. They then talk about Australia suing Facebook, Amazon selling its cashierless technology to other retailers and Postmates new "non-contact" food delivery option.

Is TikTok a Social Media Powerhouse or a Passing Fad?

Is TikTok a Social Media Powerhouse or a Passing Fad?

Audio
Feb 26, 2020

eMarketer vice president of forecasting Monica Peart hosts senior analyst Jasmine Enberg and junior analyst Blake Droesch in a discussion of TikTok's user forecasts, business model and place in the social media spectrum.

US Subscription Video Landscape 2020

US Subscription Video Landscape 2020

Report
Feb 20, 2020

The video streaming industry has become more competitive than ever, and marketers are figuring out how to build media plans around the fragmented market.

Most Video Streaming Happens on TV Sets

Most Video Streaming Happens on TV Sets

Article
Feb 10, 2020

Although mobile video ad spending and viewer numbers are surging, most streaming still happens through TVs. Mobile video consumption and ad spending figures are heavily influenced by out-stream ads that appear within users’ feeds on Facebook, Instagram, Snapchat and Twitter. YouTube also gets much of its traffic from mobile.

Super Bowl LIV Ads, Touchdowns, Fumbles and Extra Points

Super Bowl LIV Ads, Touchdowns, Fumbles and Extra Points

Audio
Feb 06, 2020

eMarketer principal analyst Andrew Lipsman and vice president of content studio Paul Verna discuss the best and worst Super Bowl ads and whether they achieved their marketing objectives. They also talk about how many people tuned in to the game, how much advertisers spent and the most popular halftime show ever. They then examine Quibi's launch campaign, solo TV viewing and how much returns are costing retail.

Will Quibi Be the Next Big Video Platform?

Will Quibi Be the Next Big Video Platform?

Audio
Jan 28, 2020

eMarketer analyst Ross Benes, principal analyst Andrew Lipsman and vice president of content studio Paul Verna discuss the upcoming video platform Quibi and how much it can affect the current field. They then talk about the consequences of password sharing, NBCUniveral selling ad inventory across all screens and Spotify preparing to serve podcast ads using tons of data.

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Ten Key Digital Trends for 2020

Ten Key Digital Trends for 2020

Report
Dec 09, 2019

In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.

Q4 2019 Digital Video Trends

Q4 2019 Digital Video Trends

Report
Dec 05, 2019

Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.

Mobile Video Monetization 2019

Mobile Video Monetization 2019

Report
Nov 14, 2019

Mobile video viewing habits are evolving, and along with that comes a variety of opportunities for creators and publishers to monetize their content—and, in turn, for marketers and advertisers to reach audiences.

Why Vox Media Studios Is Bullish on Video Content Licensing

Why Vox Media Studios Is Bullish on Video Content Licensing

Article
Oct 14, 2019

The battle to maintain licensing rights for high-profile shows is intensifying. Chad Mumm, senior vice president and head of entertainment for Vox Media Studios, spoke with eMarketer about how the business of video content licensing is evolving.

Q3 2019 Digital Video Trends

Q3 2019 Digital Video Trends

Report
Oct 01, 2019

More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.

US Digital Video 2019

US Digital Video 2019

Report
Sep 19, 2019

Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.

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