PubMatic addresses publisher concerns with AI Insights, a tool that reveals buyer, DSP, and inventory trends to clarify where demand and value move.

AI was everywhere at CES 2026, from robots to toilets and toys. The race to define the next computing interface is on, agentic ad tech is emerging, and health wearables are pushing further into physiological data. Best in show: Lego’s Smart Brick.

Sell-side platform PubMatic and connected TV (CTV) ad company BrightLine announced a partnership that will bring addressable and interactive CTV ad formats to PubMatic’s programmatic platform. As interactivity becomes a critical differentiator in a crowded CTV ad landscape, marketers can use PubMatic and BrightLine’s partnership to more easily deploy interactive CTV ad formats across major publishers.

Ad tech leader PubMatic and self-service connected TV (CTV) ad platform MNTN have teamed up to give smaller advertisers access to prime CTV property, per Adweek. Smaller advertisers can take advantage of the PubMatic-MNTN deal to initiate or accelerate investment in a high barrier to entry format with proven results as CTV evolves into a more inclusive marketplace.

Sell-side ad company Magnite announced a lawsuit against Google on Tuesday over alleged monopolistic and anticompetitive behavior in ad exchanges that hindered Magnite’s growth, following an April ruling that Google operates an illegal ad tech monopoly. The lawsuits against Google give advertisers a rare chance to strengthen their own position without overhauling their tech stack.

Ad tech company PubMatic filed a lawsuit Monday against Google for alleged anticompetitive and monopolistic actions in the digital advertising ecosystem. The lawsuit claimed Google took illegal actions that impacted PubMatic and harmed its ability to grow revenues. PubMatic’s lawsuit underscores that structural shifts in ad tech could eventually reshape how advertisers access and value Google’s search inventory and digital ad offerings.

Google staff are quietly preparing Ad Manager for life as a potential stand-alone company, per The Information. Employees recently met with ad agencies—an unusual move for a publisher-facing business—as a federal court considers whether Google must divest its ad tech unit. Ad Manager generates an estimated $5 billion in annual revenues but faces declining demand and complaints from streaming players and publishers about slow innovation. With DOJ regulators pressing for a spinoff and rivals like Magnite and PubMatic gaining ground, Google’s outreach underscores how seriously it views the threat of breakup and the need for buyer-side relationships.

PubMatic has launched an AI-powered Live Sports Marketplace to enhance the value of live sports advertising by placing programmatic ads at high-engagement moments. The platform uses real-time signals—from viewer behavior to game dynamics—to time ads for maximum impact. With partners including FanServ, Roku, and major leagues like the NBA and MLB, the marketplace consolidates fragmented inventory across platforms. As digital sports viewership overtakes linear, and programmatic CTV spending continues to rise, PubMatic’s innovation offers flexibility, scale, and precision in a format where timing is everything. Advertisers gain tools to optimize performance at the moment audiences are most engaged.

Nearly two-thirds of digital advertising spending in 2025 will be delivered on mobile devices. Tariffs may dampen spending growth but shouldn’t reduce mobile’s share of the digital advertising pie.

As marketers attempt to piece together a full, nuanced picture of how their paid media affects outcomes, old-fashioned measurement tactics are coming back into vogue, and new players are rising to prominence.

Roblox takes steps to address child safety: New parental control features come after critical reports that could stifle advertising efforts.

Roblox could kick down the door to an in-game advertising boom: The gaming and metaverse platform is deepening ties to the ad industry and hiring for ad tech roles.

Total upfront ad spending will grow this year, even though upfront TV commitments will decline.

In-game advertising will maintain solid growth over the next few years, but its share of digital ad spending will decline, despite heightened brand interest.

PubMatic's strategic alliance with Instacart boosts programmatic advertising: The initiative merges retail media data with advanced targeting for improved ad impact.

Sustainability is a big issue for Western European digital advertisers. To meet their clean emissions goals, though, they’ll need to tackle the digital inefficiencies inherent in the ad supply chain.

Learn how advertisers, publishers, and ad tech players operate in the programmatic marketplace that fuels over 90% of digital display ad spending.

App usage is strong, but advertisers need to rethink their strategies, thanks to ad tracking and measurement changes.

Despite uncertainty stemming from ongoing challenges in identity resolution, programmatic display ad spending is steadily taking on an ever-greater share of total US digital display ad spending.

Fueled by connected TV, programmatic video has expanded significantly. However, there remain concerns over difficulties with cross-platform measurement, ad fraud, and the lack of uniform standards.