Pubmatic Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Pubmatic
Nearly One-Third of Ad Spending in Germany Will Go to Digital Channels
Article
Oct 05, 2018
Germany, Europe’s largest economy, is the second-largest market for ad spending in the region, behind the UK. In 2018, eMarketer forecasts that advertisers in Germany will spend $21.13 billion on advertising, with 31.9% spent in digital channels.
Marketers' Roundtable: What Channels Are Driving Ad Spending to Digital in Germany
Interview
Oct 04, 2018
Agency executives tell eMarketer about why consumers got ahead of advertisers on digital.
UK Digital Ad Spending by Industry 2018
Report
Aug 27, 2018
We forecast digital ad spending in the UK for 2018-2019 in five key industries, including spending on mobile and in search and display.
How GDPR Is Moving Ad Budgets Toward Private Marketplaces
Article
Aug 07, 2018
Data privacy concerns are driving ad buyers to work closer with their publisher partners.
Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn howPowerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.Already have a subscription?Sign In
Access All Charts and Data
- Learn about what technologies are transforming your industry
- Gain exclusive perspectives from top industry leaders
- Access thousands of data sets and forecasts via our iconic charts