The digital advertising industry is responsible for significant carbon emissions. This year, the EU’s Corporate Sustainability Reporting Directive (CSRD) will compel businesses operating in the region to report on these emissions. Now more than ever, the industry should address the digital inefficiencies that are fueling most of this output.

Key Question: How important is advertising-related sustainability to marketers in Western Europe, and what can they do to reduce their emissions?

Key Stat: Sustainability registers as one of the top three challenges to digital advertisers in Europe, cited by more than a quarter (27%) of them.