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Programmatic Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Programmatic
How Blockchain Could Help Improve Transparency in Digital Advertising

How Blockchain Could Help Improve Transparency in Digital Advertising

Interview
Aug 06, 2018

Brian Wong, co-founder and CEO of Kiip, discusses the benefits of taking ad campaign reporting to the blockchain.

Digital Ad Spending Benchmarks by Industry 2018

Digital Ad Spending Benchmarks by Industry 2018

Report
Jul 13, 2018

eMarketer’s forecast for US digital ad spending through 2019 in 10 industries, including forecasts by format and device.

US Financial Services Industry StatPack 2018

US Financial Services Industry StatPack 2018

Report
Jul 12, 2018

This is the final StatPack in an eight-part series providing a visual overview of digital ad spending trends across several US industries.

US Media and Entertainment Industries StatPack 2018

US Media and Entertainment Industries StatPack 2018

Report
Jul 05, 2018

This is the seventh in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.

US Telecom, Computing Products and Consumer Electronics Industries StatPack 2018

US Telecom, Computing Products and Consumer Electronics Industries StatPack 2018

Report
Jun 29, 2018

This is the sixth in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.

US Retail Industry StatPack 2018

US Retail Industry StatPack 2018

Report
Jun 28, 2018

This is the fifth in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.

US Travel Industry StatPack 2018

US Travel Industry StatPack 2018

Report
Jun 22, 2018

This is the fourth in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.

US Automotive Industry StatPack 2018

US Automotive Industry StatPack 2018

Report
Jun 21, 2018

This is the third in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.

US CPG and Consumer Products Industry StatPack 2018

US CPG and Consumer Products Industry StatPack 2018

Report
Jun 20, 2018

This is the second in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.

US Healthcare and Pharma Industry StatPack 2018

US Healthcare and Pharma Industry StatPack 2018

Report
Jun 19, 2018

This is the first in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.

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US Programmatic Ad Spending Forecast 2018

US Programmatic Ad Spending Forecast 2018

Report
Apr 05, 2018

Nearly $47 billion in US digital ad spending will transact programmatically in 2018. By 2020, programmatic will account for 86.2% of digital display ad dollars. What’s driving spend? Read on for eMarketer’s latest US programmatic forecast.

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