Rather than blindly relying on third-party brand safety mechanisms baked into programmatic exchanges, brands should look at other indicators for quality and develop direct relationships with publishers.

"Volatility" has been the watchword of the pandemic in regards to programmatic display ad buying. Nicolas Bidon, CEO of Xaxis, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the programmatic media firm has experienced in recent months, and what's coming as targeting and attribution challenges mount.

Display ad spending in the US will rise by 5.5% this year, despite the pandemic. This report outlines our complete estimates of digital display ad spending, including breakouts by format, transaction method, industry, major ad sellers and more.

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss the current wave of pandemic-driven ads and what the next wave might look like. They then talk about how programmatic is faring, Google's plans to cut its marketing budget in half and how much leeway are customers willing to give retailers on delivery during this time?

UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.

In this report, we take a look at growth estimates and the key near-term drivers for addressable, programmatic and over-the-top TV.

Programmatic will account for 80.0% of all digital display ad spending in Germany this year, or €2.34 billion ($2.76 billion). Double-digit annual growth will persist through 2021.

Digital video is growing. In fact, it’s rare to come across an area of digital video that isn’t seeing increased investment. Ad spending in digital video is no exception, and we anticipate it to grow 20.8% to more than $36 billion this year in the US. It’s happening in OTT and connected TV, as well as across mobile devices, programmatic exchanges, and social media platforms.

Mobile video viewing habits are evolving, and along with that comes a variety of opportunities for creators and publishers to monetize their content—and, in turn, for marketers and advertisers to reach audiences.

eMarketer is pleased to moderate a Tech-Talk webinar presentation featuring Joseph Luchs, vice president of enterprise at Beeswax. He will discuss modern optimization and the tactics sophisticated marketers are using to win at programmatic optimization. While transparency and control have become buzzwords in the industry, Beeswax specifically focuses on replicating the functionality of owning your own tech stack, which ushers in many new possibilities for those that want true ownership without having to build from scratch.

As chief marketing and innovation officer of Diageo North America, Edward Pilkington is responsible for maintaining some of the largest spirits brands in the world—among them Captain Morgan, Crown Royal and Smirnoff. While TV and out-of-home (OOH) advertising still play a large part in the mix, Pilkington has strongly embraced digital to help fit these global brands within the context of a local audience.

Terrestrial radio is an upper-funnel standby. But with consumers spending less time with it than ever—and more time instead with streaming audio options—radio advertisers are turning to digital to extend audience reach and increase message frequency.

US advertisers are spending about a third of their nonsocial programmatic display ad dollars on fees this year—aka the “ad tech tax.” Read on to learn more about our inaugural estimates of spending on programmatic fees.

eMarketer forecasting analyst Eric Haggstrom stacks up our digital upfront spending numbers against the total video landscape, and explores four key market trends. Watch now.

We forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. But the bulk of native ad spend will go to social media platforms.

Our ad spending forecast for Canada shows a slim majority of ad dollars funneling to digital, fueled by the duopoly’s massive impact on the local market.

This StatPack provides all the relevant data from eMarketer quantifying consumer media time and digital ad spending in Canada.

Hint: It's all about location data

Previewing three trends that will impact how brands engage consumers in Canada next year.