Amazon’s Red One sets streaming records: 50 million viewers and $175 million in box office receipts validate the studio's hybrid theatrical-to-streaming strategy.

By Q2 2025, Netflix and Max will be the only streaming services to have average CPMs higher than $30, per our September 2024 forecast.

Amazon offers $25 flights to young adult Prime members: The perk, available for the second-straight year, is one of many ways the retailer aims to hook shoppers on Prime.

Amazon’s shoppable video ads faced first big test: Marketers watched their performance over the holiday weekend to mull bigger commitments.

Canadian hockey is the next sports streaming rights prize: Amazon could partner with Rogers Communication to secure an NHL rights package next year.

Amazon integrates Freevee content with Prime Video: Viewers gain access to ad-supported shows while Amazon streamlines its media ecosystem for advertisers.

Prime Video thinks AI can fix UX problems: Complaints about show catalog failures may have spawned its latest AI-powered feature.

Amazon grows ad revenues by 19% in Q3: Sports, shoppable ads, and live news bolster its appeal to advertisers.

Media habits in Canada have changed, favoring digital across all formats. The GMI report for Canada is a single source for quantifying the pace of change in time spent with media, media adoption, and device ownership.

The traditional TV bundle will further decay as more live sports embrace streaming.

The NFL eyes a full season of foreign games: Another rights package could reignite the streaming bidding wars.

Apple’s Prime Video deal draws the lines of power in streaming: Growth in SVOD is slowing significantly, leaving services little choice but to piggyback off larger platforms.

Amazon’s MX Player acquisition reignites the battle for Indian consumers: $100 million purchase gives Amazon ownership of the largest free streaming service in India.

Prime Video ad loads will increase next year, increasing competition: Advertisers can expect higher ad loads across streaming services and lower CPMs as a result.

Amazon’s $1.8 billion ad milestone solidifies a streaming leader: The launch of ads on Prime Video and Thursday Night Football are responsible for a meteoric rise.

MrBeast’s season of scandal dampens Prime Video’s game show plans: A class action lawsuit alleges sexual harassment on the set of a game show aimed at young audiences.

NBA lands historic media deals: New agreements with Disney, NBC, and Amazon promise expanded coverage and increased accessibility for fans.

Walmart’s retail media network generated 11 billion impressions in Q1: The retailer is chipping away at Amazon’s dominance, despite the latter’s moves to boost non-endemic spend.

Netflix with ads is trailing streaming rivals: The service is struggling to compete with recent entrant Amazon and has lowered CPMs.

Total upfront ad spending will grow this year, even though upfront TV commitments will decline.