Price Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Price
Lemonade’s rapid-fire state expansion turns up the heat on renters insurance incumbents

Lemonade’s rapid-fire state expansion turns up the heat on renters insurance incumbents

Article
May 18, 2026

Incumbents face pricing pressure just as renters are staying renters longer.

Banks are becoming stronger crypto competitors

Article
May 06, 2026

With clearer regulations, banks will likely become stronger crypto competitors.

What Prime Big Deal Days revealed about holiday 2025: How brands can win the long game

Article
Nov 06, 2025

Early holiday trends from Prime Big Deal Days reveal a more cautious, value-driven shopper, according to PMG’s analysis. Success this season will hinge on brands sustaining visibility and offering deals that feel genuinely worth it.

How the grocery shopper of the future will buy, browse, and save

Article
Nov 03, 2025

Tomorrow’s grocery shoppers will expect AI tools that anticipate their needs, faster checkouts, and consistent pricing across channels. In this new era, convenience and technology will shape behavior, but value and trust will remain the deciding factors.

The homeowners insurance crisis shows no signs of easing

Article
Sep 26, 2025

The average annual cost of homeowners insurance in the US has reached nearly $2,370, a 70% increase over the last 5.5 years, per Yahoo Finance. This makes it one of the fastest-growing costs of homeownership, outpacing increases in home prices, mortgage rates, and property taxes. In most cases, insurers can’t just cut prices. But they can lower risk in ways that help bring premiums down. For example: Offering discounts for mitigation efforts Rewarding good maintenance Using AI and satellite data Offering apps or dashboards

Shoppers do their homework before heading to stores

Shoppers do their homework before heading to stores

Article
Aug 29, 2025

Nearly three-quarters (73.5%) of US adults at least sometimes check prices or inventory online before visiting a store, according to a May survey from Locala and EMARKETER.

How CPG brands aim to experiment in a budget-conscious market

Article
Jun 02, 2025

“There are lots of shiny new pennies in marketing, so it's very easy to get distracted,” said Nicklaus Hasselberg, VP of growth marketing and ecommerce at Every Man Jack, at The Lead Summit in New York City last week. “It’s about ‘What do we reasonably believe will have the biggest impact on our business?' And let’s do it as well as we can."

How retailers can communicate with customers about tariffs: 7 key insights

Article
Mar 13, 2025

Consumers are confused about tariffs, and brands need to find a way to reach them with the right messaging about the potential for volatile pricing.

5 key stats about what convenience means in 2025

Article
Mar 12, 2025

Convenience matters, but today's cost-conscious consumers demand quality too. This shift forces marketers to rethink convenience's role in purchase decisions. Both online and physical retailers prioritize seamless experiences, but with different challenges. Brick-and-mortar stores struggle to deliver convenience, while ecommerce faces growing price sensitivity. Here are five key stats that reveal how consumers view convenience in 2025.

Marketplaces, social commerce gain traction with global shoppers

Article
Mar 11, 2025

Shoppers worldwide are flocking to online marketplaces and social commerce for convenience, variety, and competitive pricing. While price remains key, brand trust is becoming a major factor in certain markets. As these platforms drive discovery and sales, brands must adapt to stay competitive. Here are three ways digital shopping habits are evolving among consumers worldwide.

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How rising prices are shaping consumers’ grocery shopping habits

Article
Feb 12, 2025

Egg prices are up, and so are consumers’ concerns about affording groceries amid rising cases of avian flu, inflation, and President Donald Trump’s tariffs. Here’s how grocery shopping may change in the year ahead and what retailers need to know.

The rise of dupes: How retailers and brands can adapt

Article
Jan 29, 2025

The explosive rise of dupe videos—where shoppers hunt for budget versions of luxury items—is reshaping how retailers compete for customers. With rising financial pressures, shoppers are increasingly turning to store brands and lower-priced alternatives that mimic higher-end products. This shift is not just a matter of necessity but has also evolved into a culture where consumers proudly share their budget-friendly finds.

Who benefits if TikTok is banned, Gen Z goes alcohol-free and other key stats from the week

Article
Jan 17, 2025

A lot can happen in a week. Rue21’s customer overlap with TikTok Shop could position the brand to benefit from a potential TikTok ban. Meanwhile, Gen Z consumers are increasingly choosing alcohol-free lifestyles, reflecting health-conscious preferences. Cost-consciousness drives brand switching, but convenience remains key in purchase decisions. Here are five stats that caught our eye this week.

Limited-time sales are the top way to inspire impulse purchases

Limited-time sales are the top way to inspire impulse purchases

Article
Dec 18, 2024

Limited-time sale pricing was the top factor contributing to US shoppers’ most recent online impulse purchases, according to September 2024 data from Gale Group.

5 key stats on back-to-school 2024 for retailers: Location, timing, and pricing

Article
Jul 23, 2024

Although price is crucial in back-to-school shopping this year, consumers are ready to spend. Discounting will be essential for retailers to secure their share of back-to-school sales, as will employing omnichannel strategies to connect the physical and digital experience.

5 key stats showing what customers value in 2024

Article
Jun 06, 2024

Consumers' definition of value is evolving as they demand not just the lowest prices, but quality and convenience too. Gen Z beauty shoppers prioritize innovation and sustainability over price, grocery shoppers seek high-quality products at lower prices, and high fees deter online purchases. Loyalty programs should be tailored to offer consumers the kind of rewards they want most, but not at the expense of brand identity. Here are five key stats to help brands understand what consumers value and stay competitive.

US Life Insurance Consumer Habits 2024

US Life Insurance Consumer Habits 2024

Report
Mar 28, 2024

The number of US life insurance policyholders is set to decline in the next few years. Understanding roadblocks to coverage in untapped and growing markets can help insurers right the ship.

AI will pave the way for $50 billion additional business in specialized insurance

AI will pave the way for $50 billion additional business in specialized insurance

Article
Jan 29, 2024

AI is both part of the problem and part of the solution through new insurance products tailored to highly specialized needs.

3 lessons from NRF 2024

Article
Jan 18, 2024

Nestlé follows trends to make sure it stocks the right merchandise. Moët Hennessy is headed to the Olympics as part of a global partnership. And The J.M. Smucker Company is choosing value over price. Here are three takeaways—each paired with a real-life case study—from NRF 2024: Retail’s Big Show.

3 strategies for boosting retail sales when shoppers have less to spend

Article
Nov 16, 2023

While consumer outlook is more positive than when inflation reached a 40-year high last year, the impact that shoppers face—higher retail prices, interest rate hikes, and depleted savings—may push cautious spending patterns into 2024. The key to having customers coming back in the new year is investing in unique value propositions, according to our analysts.

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