Policy Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Policy
Bank of America, Citi break ranks from unified front against Trump’s 10% rate cap

Bank of America, Citi break ranks from unified front against Trump’s 10% rate cap

Article
Jan 22, 2026

Potential 10% APR cards are symbolic compliance with Trump’s demand, not a real shift in credit pricing.

The Guadalupe River floods have highlighted major insurance gaps

Article
Jul 25, 2025

The news: Over 38,600 residential structures were within the flood zone of the Guadalupe River disaster in Texas over July 4th, per Realtor.com. And the aftermath has revealed alarming gaps in locals’ insurance coverage. Our take: To close the gap, they must help customers understand the value of their services and what affects pricing. Insurers should: Build campaigns around why separate flood insurance is needed, educate consumers on the factors that influence flood insurance premiums, and highlight preventative measures homeowners can take to reduce flood risk.

Salesforce armed for next AI marketing wave with $8 billion Informatica acquisition

Article
May 27, 2025

The $8 billion Informatica buy signals a pivot from flashy AI tools to reliable, compliant data—core to scaling enterprise automation without sacrificing transparency.

CFPB will reportedly ask courts to rescind 1033 rule—sending open banking back to the drawing board

Article
May 08, 2025

The CFPB will reportedly ask a federal court to vacate the rule—side-stepping the lengthy rescinding process and setting back open banking indefinitely.

The retail media squeeze: Navigating tariffs, budget cuts, and performance pressure

The retail media squeeze: Navigating tariffs, budget cuts, and performance pressure

Article
Apr 14, 2025

No matter when or how they land, President Donald Trump’s tariffs will shake up retail and digital media.

The Banking & Payments Show: Crypto Under Trump, Bitcoin’s Path, and Where Digital Currencies Will Land

Audio
Feb 11, 2025

In today’s episode, we talk about what’s going on with Bitcoin since Trump won the election, how his policy moves could affect cryptocurrency, and the likelihood of America launching a digital dollar. Join the discussion with host and Head of Business Development, Rob Rubin, and Analysts Grace Broadbent and Tyler Van Dyke.

The Daily: How Google has turned ad growth around, AI’s impact on the search giant, and more

Audio
Aug 01, 2024

On today's podcast episode, we discuss what was behind Google performing so well in Q2, why YouTube is doing so well, and ranking the impact of AI at the search giant. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.

US Life Insurance Consumer Habits 2024

US Life Insurance Consumer Habits 2024

Report
Mar 28, 2024

The number of US life insurance policyholders is set to decline in the next few years. Understanding roadblocks to coverage in untapped and growing markets can help insurers right the ship.

Fewer US financial institutions are willing to offer student loans

Fewer US financial institutions are willing to offer student loans

Article
Dec 08, 2023

After facing regulatory scrutiny for some major missteps, it plans to focus on other areas of business—and that’s one less lender in the shrinking student loan market.

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Embedded P&C Insurance

Embedded P&C Insurance

Report
May 26, 2023

Thirty percent of all insurance transactions will occur in embedded channels within the next five years. Insurers who don’t act now will miss out on reaching new customers—and risk losing current ones to innovative competitors offering embedded policies.

TikTok reels from multiple US government bans and lawsuits

Article
Dec 09, 2022

Government resistance against TikTok intensifies: The list of states banning TikTok on government devices keeps growing. Could intensifying scrutiny lead to an all-out US TikTok ban?

Evidence of quality telehealth care could push Congress to extend pandemic-era waivers

Evidence of quality telehealth care could push Congress to extend pandemic-era waivers

Article
Oct 06, 2022

Telehealth exposure helps patients stay attentive to their care: We dive into study findings comparing the quality of in-person care with virtual and analyze how the rosy results for telehealth could impact future policies.

Incentivizing the transition to EVs

Incentivizing the transition to EVs

Article
Sep 21, 2022

Smarter subsidies and incentives for EV adoption: Global EV adoption targets require a monumental shift for consumers. The shift can be accelerated by incentives to help bring down initial costs.

DOJ backs Senate bill to regulate Big Tech platforms

DOJ backs Senate bill to regulate Big Tech platforms

Article
Mar 30, 2022

Biden Administration prepares to promote innovation through tighter regulation: The DOJ’s support for antitrust bill could level the playing field for smaller firms but risks putting Big Tech on the defensive.

The Bank in 2025

The Bank in 2025

Report
Mar 10, 2022

Competition from fintechs and consumer brands is compelling leading banks and technology providers to revise their strategies. These fintechs and brands are scaling and evolving rapidly on top of banking as a service (BaaS) and open banking infrastructure. We’ve spoken with executives at financial institutions, fintechs, and vendors about how to thrive in an ecosystem that’s reshaping financial services.

AT&T, Verizon delay 5G rollout again

Article
Jan 04, 2022

AT&T, Verizon pushing through with 5G rollout despite FAA’s request for two-week extension: Carriers propose “exclusion zones” to dampen 5G’s interference of aircraft safety systems in airports.

Lina Khan ushers in new era of antitrust at the FTC

Lina Khan ushers in new era of antitrust at the FTC

Article
Jun 17, 2021

We unpack how Khan could push the agency toward increased enforcement and a fundamental reimagining of what constitutes monopolistic behavior.

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