The strategy: We’ve covered two legal cases that demonstrate why banks should never fully trust generative AI (genAI)—especially without human oversight and fact-checking.

And while these cases revolved around customer-facing chatbots, some unrelated recent bank marketing mishaps remind us why excellent, human fact-checking is paramount to successful bank marketing.

Best practices: Customers like content created by genAI. Financial institution (FI) marketing teams may use AI-driven tools for idea generation and drafting, but it’s important to follow internal best practices when using the technology. The Financial Brand recommends: