Pinterest unveils its social commerce ambitions: Its shift from a discovery engine to major commerce player under new CEO Bill Ready has begun.

TikTok reconfigures its social commerce strategy: As western consumers fail to embrace livestream shopping en masse, the social media platform is forced to dial back expansion plans.

This year, 4.0 million Gen Zers (born between 1997 and 2012) will become social network users, up 8.4% over 2021.

Diversity, equity, and inclusion is seen as a marketing imperative: Verizon announced the results from its initiative to drive DEI change.

The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.

On today's episode, we discuss how Spotify performed in Q1, what's driving its subscriber engine, and whether its expected hi-fi streaming tier can help move the needle. "In Other News," we talk about whether gaming is critical to brand objectives and what to make of Pinterest's mixed signals. Tune in to the discussion with our analyst Daniel Konstantinovic.

Retailers have long had an eye on augmented reality (AR), but it still has unrealized potential for shopping purposes.

Identity resolution is in a state of flux in the US advertising industry, with third-party browser cookies and mobile IDs being ushered out in the name of consumer privacy.

Hear how Pinterest is doing and whether they're close to being acquired. For "In Other News," we discuss an interesting stat about Target and Amazon's new app that lets you DJ your own radio show. Tune in to the discussion with our analyst Andrew Lipsman.

Reddit gets its own AI content recommendation page: The new Discover tab will look a lot like Instagram’s Explore page, surfacing photos and videos from communities that users aren’t yet subscribed to.

Payments Ecosystem: This year will reveal how providers must adapt to lasting pandemic-driven digitization across payments channels, ranging from in-store retail to B2B ecommerce.

TikTok is now the third largest social network in the US, ahead of Snapchat and Pinterest. Facebook won’t be able to stop the teen exodus, Instagram’s user base is growing older, and Twitter will start losing users.

Video is a growing part of advertising on social media. Here’s how advertisers are using video ads on social platforms to drive ad performance throughout the funnel.

Despite relatively low levels of adoption, social commerce features multiply: Meta-owned platforms lead the way when it comes to social commerce features, but TikTok, Pinterest, and others are working hard to catch up.

Social commerce is one of the biggest trends in social media in 2021. The major platforms are all pushing commerce to the forefront of their business strategies, introducing new features aimed at convincing consumers to go from inspiration to purchase with a click of a button or a tap on a mobile screen.

Our exclusive primary research survey reveals which platforms US social media users feel most comfortable buying on, and why trust is essential for the future growth of social commerce.

It’s still early days, but augmented reality is showing real potential for social commerce. Brands can use the technology to improve the experience and help customers make more informed purchase decisions.

Every national market in the world will finish this year with more ad spending than in 2020. In most categories, worldwide growth records will be shattered. But 2021 was a very unusual year, following a very unusual 2020.

Gen Zers make heavy use of many social networks to create connections, consume multimedia, play games, and share content.