How TikTok shopping would change the app: TikTok is testing a shopping tab, which would make ecommerce more prominent on the app, strengthen its performance marketing options, and maybe get marketers to stop seeing it as just an experimental platform.

Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.

More brands and agencies are using connected TV (CTV) as a direct-response performance channel. MNTN’s CTV ad platform saw a nearly 70% year-over-year increase in the number of advertisers compared to Q4 2019.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Steelhouse's Alexa Tierney, director of customer success, for this Tech-Talk Webinar. She explored why advertisers are shifting budgets and reprioritizing CTV’s strategic role.

When asked about their priorities for the year in SEMRush’s “State of Content Marketing” report, the most popular answer, with 79% of marketers agreeing, was generating quality leads.

Most influencers consider brand awareness to be their primary role when collaborating with marketers. But in the past year, social networks like Instagram have slowly begun opening commerce features to creators, indicating that influencer marketing could soon play a larger part in driving purchases on social media.

More than eight in 10 consumers search for information online, and most of them conduct this activity on mobile devices as well as PCs. Many also now use even newer channels like visual and voice.

Digital audio content—and advertising—is gaining momentum.. How are marketers approaching streaming audio, podcast and smart speaker advertising? Read on.

Direct-to-consumer brands are growing fast and disrupting the retail industry. How are these brands successfully reaching and converting customers, earning their loyalty, and capturing more of their online and offline spending?

John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.

Amazon will become the No. 3 digital ad seller in the US this year, according to our estimates, with $4.61 billion in ad revenues, or 4.1% of the digital advertising market.