Resale has moved from niche to mainstream, with over half (59%) of consumers shopping secondhand apparel last year, according to thredUP. But as platforms scale to millions of items, the real challenge shifts from inventory to discovery, helping shoppers navigate an endless aisle of one-of-a-kind pieces without feeling overwhelmed.

Advertising platforms are becoming easier to use, yet performance gains remain elusive for many marketers. As AI evolves, attention is shifting from automation to the systems driving decision-making.

New formats and ROAS guarantees aim to turn delivery app into larger commerce media player.

AI Digital debuts AI Creative Studio: New genAI tools promise scalable, TV-grade creative—but consumer skepticism clouds payoff.

Performance marketing is buzzier than ever: Google’s latest attribution partnership is a reflection of a tightening economy for consumers and brands.

Reddit builds a performance case: Beta attribution and unified reporting aim to prove Reddit’s role beyond awareness.

Commerce media is capturing a growing share of advertiser budgets by targeting consumers at a moment traditional channels miss: when they're actively making a purchase. This year, commerce media is expected to reach nearly 21% of digital ad spending and nearly 17.5% of total media spend, according to EMARKETER's April forecast.

US ad market cools in March: The 2.8% gain trails February’s spike as energy shocks, tariffs, and fewer tentpole events curb spend.

Roku turns CTV into checkout: Its new platform ties 100 million homes to retailer sales data, letting brands buy, measure, and transact in one closed loop.

Meta’s AI payoff: Q1 revenue hit $56.3 billion as AI tools drove ad gains that help justify a $145 billion spend plan.

Pinterest turns TV into checkout: Pairing with tvScientific links CTV impressions to conversions, giving brands measurable results beyond reach.

On this episode, we examine the challenges and best practices for measuring impact of commerce media advertising. We discuss discuss moving beyond platform-reported metrics, incrementality testing frameworks, clean room strategies, cross-network measurement and building internal capabilities. Arielle Feger, EMARKETER’s Senior Analyst, Media Content hosts Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms and Matt Barresi, President of Digital Commerce and Capabilities at Kimberly-Clark.

Spotify is expanding to visual ads with carousel units and playlist takeovers that aim to prove it can rival YouTube on performance.

With budgets in the low millions, B2B tech firms are prioritizing video to reach Gen Z and maximize effectiveness.

Restaurant reservations become measurable media, as OpenTable’s pay-per-seated-guest model links ad spend directly to confirmed dining occasions.

Excludes early voters in real time as $10.8B midterms loom and 60% vote early