Magnite leans on CTV gains: Streaming powered another strong quarter as AI played a supporting role in the company’s broader CTV efforts.

PubMatic, Optable create a workflow for agent-to-agent deals: The automation is already live, syncing campaign briefs to publisher audiences in real time.

Snap beats revenue estimates as US audience shrinks: Marketers should stay selective until the platform proves it can support durable ad demand.

Snapchat adds agency tools and HubSpot integration: The company aims to make lead gen, attribution, and ROAS easier for performance marketers.

ChatGPT ads optimize for conversions: Marketers have a stronger case to test the platform, but should wait for more reliable attribution before scaling.

CTV competes for budgets, but trust in measurement lags: Proof of leads and sales could help brands judge CTV alongside search and social.

OpenAI ads open in European markets: OpenAI is seeking proof that ads can fuel revenues before its IPO.

Reddit makes testing easier: Reddit's A/B tool gives advertisers native data to prove which campaign tactics lift ROAS before scaling.

Meta simplifies ad creation: Meta’s AI mixes existing images and videos into top-performing ad variants, cutting setup time and manual testing.

Resale has moved from niche to mainstream, with over half (59%) of consumers shopping secondhand apparel last year, according to thredUP. But as platforms scale to millions of items, the real challenge shifts from inventory to discovery, helping shoppers navigate an endless aisle of one-of-a-kind pieces without feeling overwhelmed.

Advertising platforms are becoming easier to use, yet performance gains remain elusive for many marketers. As AI evolves, attention is shifting from automation to the systems driving decision-making.

New formats and ROAS guarantees aim to turn delivery app into larger commerce media player.

AI Digital debuts AI Creative Studio: New genAI tools promise scalable, TV-grade creative—but consumer skepticism clouds payoff.

Performance marketing is buzzier than ever: Google’s latest attribution partnership is a reflection of a tightening economy for consumers and brands.

Reddit builds a performance case: Beta attribution and unified reporting aim to prove Reddit’s role beyond awareness.

Commerce media is capturing a growing share of advertiser budgets by targeting consumers at a moment traditional channels miss: when they're actively making a purchase. This year, commerce media is expected to reach nearly 21% of digital ad spending and nearly 17.5% of total media spend, according to EMARKETER's April forecast.

US ad market cools in March: The 2.8% gain trails February’s spike as energy shocks, tariffs, and fewer tentpole events curb spend.