NEW: This story pulls from our recently updated Live Earnings Report: Marketing & Advertising Tracker Q2 2025

The news: Sell-side ad company Magnite delivered a strong second quarter despite a slight revenue miss, with overall gains climbing by double digits but missing analyst estimates of 13.3% YoY growth.

Magnite drew attention to its successful CTV efforts, while AI was presented as a supporting layer within CTV’s growth rather than a standalone engine.

By the numbers:

• Total revenues: $192.8 million, +11% YoY
• Contribution ex-TAC: $189.6 million, +17% YoY and above previous guidance
• CTV contribution ex-TAC: $97.1 million, +36% YoY and 51% of total contribution ex-TAC
• Operating cash flow: $57.4 million
• Diluted earnings per share: $0.13
• Q2 capex: $13 million; 2026 capex estimated at $60 million

Zooming out: Magnite has expanded its AI offerings in recent months, with some of those capabilities being woven into its CTV strategy, such as Magnite Orchestration, an omnichannel AI tool that links buyer and seller agents. Magnite noted that this tool is expected to become a critical infrastructure layer for agentic advertising and is testing it with partners such as DirecTV Advertising and Dentsu. Magnite also acquired streamr.ai in late 2025 to bring AI tools to smaller CTV advertisers.

Magnite’s results leaned on its evolving CTV offerings to reinforce its growth as viewers more broadly shift toward CTV environments.