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Ozempic Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ozempic
UPS quietly pushes into healthcare logistics

UPS quietly pushes into healthcare logistics

Article
Jan 07, 2025

UPS pushes into healthcare logistics: The company is renting out custom lab space near its main global air hub. Diagnostics companies will be able to consolidate their shipping operations and drive downstream cost-savings.

US households with GLP-1 users cut their grocery spending

US households with GLP-1 users cut their grocery spending

Article
Jan 03, 2025

Households with GLP-1 users slash their spending on groceries: Food companies need to adapt to the shifting buying patterns of consumers on GLP-1s to stay competitive.

Gen Z says weight loss drugs are part of their New Year’s resolutions

Gen Z says weight loss drugs are part of their New Year’s resolutions

Article
Jan 02, 2025

US consumers see weight loss drugs as more effective than diet, exercise: Many plan to take a GLP-1 in 2025. Marketers in the health, wellness, and fitness spaces must pounce on the opportunity to frame their offerings as a better long-term bet than weight loss drugs.

Microdosing is the latest social media-driven Ozempic trend

Microdosing is the latest social media-driven Ozempic trend

Article
Dec 13, 2024

Social media fuels micro-dosing trend with Ozempic: The trend speaks to the power of social health influencers, but emphasizes responsibility to marketers who need to make sure consumers are getting the most accurate drug information on the channel.

Eli Lilly partners with Ro to offer lower price vials of Zepbound

Article
Dec 12, 2024

Eli Lilly and Ro join forces to offer lower price vials of Zepbound: Seeing competitors become business partners may seem surprising, but we detail why the deal makes sense for both parties.

Ozempic is becoming cheaper for seniors covered by Medicare

Article
Dec 03, 2024

Ozempic is becoming cheaper for Medicare beneficiaries: Falling prices are welcome news for seniors’ wallets. But a new proposal to expand access to GLP-1s for Medicare members could threaten the federal health insurance program itself.

How Trump’s picks for top healthcare posts will affect the weight loss drug market

Article
Nov 26, 2024

Trump’s healthcare picks will look to rein in GLP-1 spending: His selections to run the FDA and HHS aren’t big proponents of widespread GLP-1 use for weight loss. We explore what it could mean for the obesity drug market amid a new administration.

Direct-to-consumer health company Hims & Hers will expand to generic GLP-1s next year

Article
Nov 05, 2024

Hims to offer a generic GLP-1 in 2025: It’s preparing for headwinds if the FDA halts compounded versions of weight loss drugs. But we think its diverse D2C offerings and strong subscriber growth should help insulate it financially.

Drugmaker asks FDA to ban compounding pharmacies from making Ozempic’s key ingredient

Drugmaker asks FDA to ban compounding pharmacies from making Ozempic’s key ingredient

Article
Oct 24, 2024

Novo asks FDA to ban compounders from making GLP-1 copies: The drugmaker argues Ozempic’s key ingredient is too complex to make safely, even during shortages. With patient access to affordable GLP-1s on the line, the FDA has a difficult decision to make.

Over 40% of online pharmacies advertising semaglutide operated illegally in 2023

Over 40% of online pharmacies advertising semaglutide operated illegally in 2023

Article
Oct 18, 2024

Bad actors flood the GLP-1 weight loss drug market: Until the cost of branded GLP-1s drops, illegal online pharmacies advertising falsified versions of the drugs will keep lingering.

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Eli Lilly’s GLP-1 medication shortage is over

Eli Lilly’s GLP-1 medication shortage is over

Article
Oct 03, 2024

Eli Lilly’s GLP-1 medication shortage ends: The host of players who offer compounded versions of the blockbuster drugs don’t have to worry—yet.

Elevance requests repayment from doctors for overprescribing Ozempic

Elevance requests repayment from doctors for overprescribing Ozempic

Article
Sep 17, 2024

Elevance, doctors quarrel over volume of Ozempic prescriptions: The insurer doesn’t want to cover Ozempic to treat obesity. But are healthcare providers the ones to blame?

Kourtney Kardashian’s Lemme brand launches “all natural GLP-1” weight loss supplement

Kourtney Kardashian’s Lemme brand launches “all natural GLP-1” weight loss supplement

Article
Sep 17, 2024

Kourtney Kardashian’s Lemme rolls out “GLP-1” weight loss supplement: The move is ingenious from a marketing perspective. But the brand could find itself in drugmakers’ crosshairs with already confusing marketing about the supplement’s key ingredient.

The keys to Walmart’s, Target’s Q2 success: Generative AI, curbside pickup, and marketplace growth

Article
Aug 27, 2024

Both retailers used generative AI to improve employee productivity in Q2—Walmart leveraged the tech to improve its product catalog and Target used it to enhance in-store employee tools. Target’s curbside pickup service helped it grow digital comparable sales 8.7% YoY, while Walmart’s marketplace and sales of GLP-1 drugs contributed to its 4.2% comp sales growth YoY.

Nestlé prepares for the Ozempic effect

Nestlé prepares for the Ozempic effect

Article
May 21, 2024

Nestlé targets GLP-1 users with line of nutritious frozen meals: The CPG company sees an opportunity to gain an early advantage as consumers shift to healthier options.

How the Ozempic effect is—and isn’t—changing consumer behavior

How the Ozempic effect is—and isn’t—changing consumer behavior

Article
Dec 05, 2023

The Ozempic effect could have wide-ranging implications beyond the food industry—if it exists: Apparel makers, beauty brands, and airlines could capitalize as GLP-1 adoption grows, but only if users stick to the meds.

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