Google’s ChatGPT conundrum: Generative AI is becoming a headache for the tech giant that wants to take the ethical high road while also staying competitive in a fast-moving market.

Thousands of Googlers get pink slips: As scavenging continues to rise among other industries, terminated workers shouldn’t be jobless for long. Meanwhile, Google is laser-focused on a revenue-driven AI strategy.

Commercial generative AI poses risk for companies: Kenyan workers paid under $2 per hour to help build ChatGPT are among many human contributors behind generative AI who aren’t given sufficient compensation.

Microsoft is the latest to resort to layoffs: The company is reducing its headcount by 5% as it pivots to plug AI into its key products, subscriptions, and cloud services. But AI still has a lot of hurdles to jump.

AI is “for sure the hottest topic in the SEO space,” said Lily Ray, senior director of SEO and head of organic research at Amsive Digital. “But people are still being a little bit careful because we don't know exactly how Google is going to treat this type of content.” Here’s what marketers need to know.

Chatbots are AGI stepping stones: DeepMind might release a ChatGPT competitor called Sparrow sometime in 2023. Chatbots are part of a much bolder vision to alter society with artificial general intelligence.

Startups put OpenAI’s Microsoft advantage to the test: OpenAI is becoming one of the US' most valuable startups over its sensational generative AI. Leadership in the space requires skillful monetization.

Microsoft hitches its AI wagon to OpenAI’s ChatGPT: Investing $10 billion will give Microsoft 75% of OpenAI’s profits and priority access to innovation it can fold into web search and software solutions.

Microsoft’s cavalier generative AI could be Bing’s big chance: Wielding the technology reflects Microsoft’s risk appetite as it eyes a rare shot at search dominance.

AI, the creator … and destroyer? Potentially one of the most disruptive technologies in history, generative AI has caught the legal system flatfooted. Alongside litigation, expect commercialization to start maturing in 2023.

On today's episode, we discuss the impact of OpenAI's ChatGPT, how brands are celebrating the holidays, what users actually want from streaming TV, disability representation in ads, Major League Soccer sponsorships, some facts about money, and more. Tune in to the discussion with our analyst Ross Benes, director of reports editing Rahul Chadha, and director of forecasting Oscar Orozco.

Is ChatGPT coming for Alphabet’s bottom line? OpenAI’s publicly available AI chatbot is fascinating internet users, prompting warnings about Google’s future revenue. But there are barriers to the disruption taking effect.

AI’s ‘Napster’ moment, but much bigger: The frenzy around generative AI’s abilities has triggered the first lawsuit claiming copyright infringement by Microsoft and OpenAI. The outcome could have global ramifications.

Shutterstock flip-flops on text-to-image tech: The stock image company has changed its mind about AI art, integrating DALL-E 2 into its platform. The outcome is uncertain as copyright challenges loom.

Despite the current decline in funding, AI startups are accelerating product development—and brands are taking notice. Successful startup engagement requires an integrated, strategic approach along with an understanding of the latest AI trends and essential players. So, who are the key players for 2022?