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Nrf Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Nrf
Fiserv and Toast use AI to enhance POS offerings at NRF

Fiserv and Toast use AI to enhance POS offerings at NRF

Article
Feb 02, 2026

As software standardizes, AI features emerge as key differentiators for survival-focused SMBs.

Retail media faces a reckoning as advertisers heighten expectations

Article
Jan 14, 2026

Retail media is entering an execution era; advertisers are now judging networks on speed, flexibility, and clarity, not just closed-loop performance or topline growth.

Consumers are shopping for Halloween earlier than ever

Consumers are shopping for Halloween earlier than ever

Article
Oct 14, 2025

Almost half (49%) of consumers plan to shop for Halloween before October, according to a September National Retail Federation (NRF) report.

Uncertainty is the new norm, making it hard for businesses and consumers to plan ahead

Uncertainty is the new norm, making it hard for businesses and consumers to plan ahead

Article
Apr 14, 2025

It’s hard to plan around Trump administration policies: One day, smartphones and other electronics are spared from tariffs; the next, the exemption is called temporary.

Reimagining Retail: The Most Interesting 2025 Retail Trends We Have Heard (and Expect to Hear) Outside of EMARKETER

Audio
Jan 22, 2025

On today's podcast episode, we discuss the most interesting 2025 retail trends that we heard at NRF, and expect to hear at eTail, ShopTalk, and other events. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Chief Content Officer Zia Daniell Wigder and Vice President Suzy Davidkhanian.

4 trends from NRF’s Big Show 2025: Gen Z, microtrends, payment puzzles, and digital grocery

Article
Jan 16, 2025

The National Retail Federation’s (NRF) Big Show closed earlier this week, bringing together retailers, tech companies, and industry experts to discuss the future of retail. Key takeaways included Gen Z’s influence on shopping, which will last even if TikTok goes away, the accelerating trend cycle, hesitation to adopt new payment technologies, and the transformation of digital grocery. Here are four takeaways from the event.

Shein’s US charm offensive falls flat

Article
May 13, 2024

Shein’s efforts to woo US lawmakers, NRF fall on deaf ears: The fast-fashion giant could shift its IPO to London as it tries to head off supply chain scrutiny.

Retailers criticize Mastercard and Visa’s swipe fee settlement—here’s our take

Article
Apr 01, 2024

We argue where the merchants have a point—and where the deal gives them a win

Consumers pull back on big-ticket purchases

Article
Apr 14, 2023

Higher-income consumers feel the pinch of soaring inflation: US retail sales growth slowed to 2.9% year-over-year in March as spending on big-ticket items slowed.

Shoplifting eats into retailers’ margins

Article
Mar 17, 2023

Retail theft is on the rise: Macy’s, Ulta, TJX, and Five Below are among the retailers that have recently warned about shrink eating into their margins.

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Valentine’s Day spending is expected to rise 8.4% this year

Article
Jan 26, 2023

Consumers expect to spend nearly 10% more on Valentine’s Day this year: And nearly one-third plan to give the gift of an experience, the highest share ever.

Why Zara charging for online returns may backfire

Why Zara charging for online returns may backfire

Article
May 12, 2022

Zara is charging UK customers £1.95 to return online orders: The fee may help preserve Zara’s margins, but it could come at a cost to brand loyalty.

Inflation isn’t keeping people from spending, but where they’re shopping is changing

Article
May 06, 2022

Inflation hasn’t hurt retail sales, which grew 7.2% in April: That growth stems from people flocking to stores. In-store sales rose 10.0%, while ecommerce sales fell 1.8%.

Retail sales to outpace pre-pandemic growth, despite a slowdown in February

Article
Mar 16, 2022

Despite a number of economic challenges, retail spending is expected to remain strong: Retail sales growth slowed in February but strong job and wage increases and declining unemployment provide reasons for optimism.

How US consumers are planning on celebrating Halloween this year

Article
Oct 23, 2021

After mostly missing out on a year of holiday fun, data shows that US consumers are excited to get back into the swing of things this year.

Deal-Seekers 2020

Deal-Seekers 2020

Report
Apr 15, 2020

A decade after the end of the Great Recession (and before the coronavirus roiled the economy), consumers have stuck with older means of economizing and added new ones to their shopping mix.

Takeaways from NRF 2020

Takeaways from NRF 2020

Audio
Jan 21, 2020

eMarketer principal analyst Andrew Lipsman and executive editor of the eMarketer Retail Newsletter Rimma Kats share firsthand accounts of the National Retail Federation’s annual trade show, focusing on retail personalization, returns, sustainability and more.

The History of Cyber Monday: Q&A with Scott Silverman, Co-Founder of the Biggest Day in Ecommerce

Article
Dec 01, 2019

The term "Cyber Monday" was first introduced to the retail world in 2005 via a press release from Shop.org. What is now the moniker of one of the biggest shopping holidays of the year was coined by members of the organization and its then-executive director Scott Silverman.

Sustainability Is Factoring into 2019 Holiday Purchases

Sustainability Is Factoring into 2019 Holiday Purchases

Article
Oct 14, 2019

Discounts and low prices are historic holiday asks. But this year, sustainability is also top of mind. According to a recent survey, shoppers are more mindful of who they do business with, especially as it pertains to the environment.

Gen Zers Are Turning to BOPUS for Instant Gratification

Gen Zers Are Turning to BOPUS for Instant Gratification

Article
Aug 19, 2019

"Buy online, pick up in-store" is a retail service that a dominant proportion of today's youngest consumers are taking advantage of, according to Package Concierge.

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