Halloween is back, and it’s going to be bigger than ever. After mostly missing out on a year of holiday fun, data shows that US consumers are excited to get back into the swing of things this year.
Some not-so-scary stats for this year’s spooky season:
... and some stats for sweet tooth season: One of the big perks of the online shopping boom last year means we have a treasure trove of data on people’s candy buying habits. Candystore.com releases an interactive map with their sales data each year detailing each state’s favorite candy.
… and apparently it’s Spider-Man season? More than 1.8 million children plan to dress as Spider-Man, the NRF estimates, making it the most popular costume for kids.
The post-pandemic reality: While the amount of people celebrating is returning to 2019 levels, that doesn’t necessarily mean they’re all celebrating the same way they did two years ago. Social distancing is still the name of the game, especially with the delta variant and the impending rise of colder weather.
What’s next? People already had a year to get used to a pandemic-era Halloween, and their plans for this year show a willingness to spend on alternative ways to celebrate, rather than hold out for “normal.” That’s a good sign for the upcoming holiday season, too.
With people happily getting back into celebration mode—and armed with ideas of how to celebrate safely—early predictions by the NRF, Deloitte, and Mastercard are all more optimistic about this year’s holiday season.