As a retail email marketer, you are probably planning your year-end holiday marketing campaigns right now. An NRF report shows that 40% of consumers plan on starting their holiday shopping before November 1, a number that includes a substantial 12% who reported that they will begin before September 1.

This follow-up to our Amazon Prime Day 2019 preview report analyzes the post-event results for Amazon and other retailers, and its implications for back-to-school season and beyond.

This Mother’s Day, gift givers will spend a record-breaking $25.0 billion on their mothers and other women in their lives, according to an April 2019 report from the National Retail Federation (NRF). This figure tops last year’s spending of $23.1 billion.

Most US consumers expect to get a tax refund this year, and they plan to stick their windfall in the piggy bank.

Pressed for time and money more than in their childless days, today’s parents are increasingly using digital tools to supplement their in-store shopping.

Last year, 81.4% of global consumers reported ordering items online for in-store pickup (up nearly 30% from the year prior) as more consumers are drawn to the service’s convenience and speed.

US retail ecommerce sales for the holiday season thus far (Nov. 1 through Nov. 26) generated $58.5 billion, a 19.9% increase from last year, according to research from Adobe.

On Monday, the proposed $250 billion in tariffs on over 6,000 categories of Chinese goods became reality. China promptly retaliated with a tariff on $60 billion worth of US imports. With the holiday shopping season looming, it's still uncertain how much these tariffs will affect holiday sales, but also consumer perception and marketing campaigns.