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Nfts Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Nfts

Stablecoins Take Over the Payments Conversation—And Why Retailers Are Launching Their Own | The Banking & Payments Show

Audio
Sep 16, 2025

In today’s episode, we talk about how stablecoins differ from the crypto hype cycles of the past like bitcoin and NFTs, the risks stablecoins introduce for traditional financial institutions, and from the consumer side, do people actually want or need stablecoin payments. Join the discussion with host and Head of Business Development, Rob Rubin, Senior Analyst, Grace Broadbent, Vice President of Content, Suzy Davidkhanian, and Principal Analyst, Tiffani Montez.

Advertising Trends to Watch in 2024

Advertising Trends to Watch in 2024

Report
Nov 29, 2023

Ad spending growth is tapering off, but major changes are coming to the market, including the deprecation of third-party identifiers, a new era in TV ad measurement, and growing use of AI in advertising.

UK Retail Technology Trends 2023

UK Retail Technology Trends 2023

Report
Jun 15, 2023

The pandemic accelerated investment in CX technology to meet rapidly changing needs. But as consumer priorities shift again amid high inflation, UK retailers need to understand which technologies are hitting the mark and which are not.

Web3 in Financial Services Explainer

Web3 in Financial Services Explainer

Report
Feb 23, 2023

The Web3 opportunity is real, but it’s tempered by misconceptions and little-understood risks. Financial services providers must first understand what Web3 really means to avoid disintermediation by fintechs and first-mover incumbents.

Retail Loyalty Programs

Retail Loyalty Programs

Report
Nov 22, 2022

Consumers now expect more from brands and their loyalty programs, which need to incorporate value, ease of use, and personalization to stand out in a crowded market.

Delta and Starbucks link loyalty programs

Delta and Starbucks link loyalty programs

Article
Oct 13, 2022

Starbucks and Delta team up on loyalty: Starbucks customers can now earn Delta miles as both companies look to broaden the reach and stickiness of their rewards programs.

Q&A with Sephora: Makeup in the metaverse

Article
Sep 23, 2022

Insider Intelligence spoke with Kate Biancamano, director of events and experiential marketing at Sephora, about expanding the beauty brand’s offerings into the virtual world.

Do banks and NFTs have a future together?

Article
Sep 19, 2022

Goldman Sachs, JPMorgan, and Nomura have all expanded into NFTs.

New York Fashion Week moves beyond the runway

Article
Sep 15, 2022

It seems like everyone is getting in on the nonfungible token (NFT) trend these days, and New York Fashion Week (NYFW) was no exception.

Luxury Goods 2022

Luxury Goods 2022

Report
Sep 14, 2022

The personal luxury goods sector is riding a wave of high demand in the US and China, buoyed by wealthier consumers who are relatively immune to the impact of price increases. But brands will need to appeal to the rising Gen Z consumer, as well as strengthen loyalty among their most important customers.

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Video Game Marketing and Monetization 2022

Video Game Marketing and Monetization 2022

Report
Jun 10, 2022

Brand interest in video games is rising, especially with the buzz around the metaverse. This report will look at the different ways developers monetize video games, and which of those methods are the most useful for marketers.

The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs

Audio
May 23, 2022

On today's episode, we discuss how much TikTok is making from advertising revenues, the most interesting thing to note about its users, and some of the most interesting ways advertisers are engaging on TikTok. "In Other News," we talk about what the best social commerce experience is and the big takeaway from Instagram letting users share nonfungible tokens (NFTs). Tune in to the discussion with our analysts Jasmine Enberg and Zach Goldner.

The Metaverse

The Metaverse

Report
Apr 19, 2022

The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.

3 new things in NFTs: Mastercard, retail, and regulations in China

Article
Apr 13, 2022

Read the latest stories on NFTs from Insider Intelligence.

Mastercard’s NFT- and metaverse-related trademark filings highlight virtual ambitions

Mastercard’s NFT- and metaverse-related trademark filings highlight virtual ambitions

Article
Apr 12, 2022

Fifteen trademark applications filed last week suggest Mastercard is buying the NFT and metaverse hype.

SXSW return in-person meant many a unique experiential activation—but the pandemic’s influence lingers on

SXSW return in-person meant many a unique experiential activation—but the pandemic’s influence lingers on

Article
Mar 21, 2022

SXSW’s return reemphasized the importance of experiential marketing activations: Prime Video and others made big splashes, though pandemic-era virtual experiences remain.

Spotlight: US Digital Stock Trading

Spotlight: US Digital Stock Trading

Report
Mar 15, 2022

US digital brokerages’ new user growth ticked up from 2019 to 2021. But growth will nosedive in 2022 and 2023, forcing digital brokerages to find new revenue growth strategies.

The Weekly Listen: Peloton’s recent struggles, rebranding for digital, and Google 'Topics'

The Weekly Listen: Peloton’s recent struggles, rebranding for digital, and Google 'Topics'

Audio
Jan 28, 2022

On today's episode, we discuss what Peloton's struggles say about the exercise firm, how companies are rebranding for digital, omicron's effect on business recovery, how much people will pay for Amazon Prime, Google's brand new cookie alternative called "Topics," an unpopular opinion about NFTs, the internet under the ocean, and more. Tune in to the discussion with eMarketer principal analysts Paul Verna and Dave Frankland and analyst at Insider Intelligence Blake Droesch.

5 Big Trends Emerge from CES

Article
Jan 13, 2022

The Consumer Electronics Show (CES) 2022 featured a reimagined world of commerce and marketing: The products displayed in Las Vegas last week revealed new ways for marketers to blend the physical and virtual worlds.

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