Nielsen's math gets challenged: TVB questions Nielsen’s ad-supported TV figures, saying flawed inputs overstate streaming and undercount linear viewing.

Media consumption is climbing again after years of slower growth, thanks partly to genAI. New forecasts reveal how AI, streaming video, live sports, and converged TV are reshaping how US adults spend their time—and driving more screen time in the process.

Sports audiences are fragmenting across platforms and channels, but live games still command attention and deliver engaged audiences. Streaming is growing, but traditional TV remains an important part of the ecosystem.

Amex can deepen rewards for its sports-hungry membership.

Sports fuels streaming catalogs: SVOD sports titles jumped 77.5%, giving marketers premium digital arenas.

Live sports represent the last mass TV audience, driving a surge in sports TV ad spending. But ad prices are climbing as demand intensifies, forcing advertisers to face rising costs and limited inventory.

Why live sports still wins the attention game In a fragmented media environment, live sports remains one of the few places where audiences gather in real time and stay actively engaged. As fandom extends across apps, highlights, fantasy, and social platforms, advertisers are gaining new signals into how sports fans behave beyond the broadcast.

Netflix hits the gas on advertising: The company secured a slew of NFL games, but its bet on podcast and vertical video ads is less certain.

US sports betting is shifting from adding users to maximizing revenues from higher-margin types of bets. Although operators are earning more from each bet, they face the threats of rising scrutiny, higher user acquisition costs, and new competitors.

Disney’s results show consumers are still spending: The company’s high-demand streaming services are keeping viewers on board despite economic shocks.

Vertical UHNW wealth management is a growing theme.

The issuer stands to pick up positive brand association with the NFL’s strong reputation.

A new DOJ probe could simplify NFL ad buys—or hand fewer partners tighter pricing control.

Sports content is one of the last bastions of live, appointment viewing. Key data shows who’s watching, which platforms they use, and how they engage with content between events.

Live sports and sport fans offer a huge opening for increased volume and new sign-ups.

Its partnership with Major League Baseball will give it mass reach, but real value comes from extending TV moments into digital channels.

67% of top sports podcast shows are for niche sports, where high engagement, loyal fans, and off-season spikes lift ROI.