Mobile Trends & Statistics
Ad Spending in Asia-Pacific
Total media, digital and mobile ad spending in 14 markets in Asia-Pacific: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
Virtual Reality Beyond Gaming
While the use of virtual reality is not yet mainstream among consumers, specialized applications of the technology are proving useful in a variety of industries.
US Programmatic Ad Spending Forecast 2018
Nearly $47 billion in US digital ad spending will transact programmatically in 2018. By 2020, programmatic will account for 86.2% of digital display ad dollars. What’s driving spend? Read on for eMarketer’s latest US programmatic forecast.
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