eMarketer principal analyst Mark Dolliver and senior analyst Paul Briggs talk through the new eMarketer report collection: “Time Spent with Media 2019.” They cover trends in digital and traditional media usage across geographies, including digital video, TV, social platforms and mobile.

As media time reaches a saturation point, consumers in Canada are showing a decided taste for the immediacy of digital.

On average, adults in France will spend more than 10 hours each day with media in 2019. While viewing, listening and reading content digitally continues to displace traditional media, total time spent is reaching a plateau.

In 2019, adults ages 18 and older in Germany will spend nearly 10 hours per day, on average, with digital and traditional media. Digital will account for the largest slice of the total, or 3:53. TV will account for 3:33.

This summer, Nike will roll out its latest augmented reality (AR) initiative, Nike Fit. While the feature is another move toward independence and away from wholesalers, it could also help to alleviate the biggest hassles of online shopping when it comes to clothes and accessories.

In this modern age of entertainment, one screen is no longer enough to satisfy most. We forecast 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.

Digital will account for 50.1% of total media ad spending in 2019, reaching the halfway mark for the first time.

This year, we expect China’s total retail ecommerce sales will grow more than 30%, reaching nearly $2 trillion—the highest-grossing retail ecommerce market worldwide, according to our latest forecast. Behind China, the US retail ecommerce market will reach $600.63 billion in sales, growing nearly 15% year over year.

Pressed for time and money more than in their childless days, today’s parents are increasingly using digital tools to supplement their in-store shopping.

Social video ad spending in the US will reach $14.89 billion in 2021, growing 44% from 2019, according to our latest forecast. It will then account for 30.4% of total video ad spending.

This StatPack provides all the relevant data from eMarketer quantifying consumer media time and digital ad spending in Canada.

Among the $327.28 billion spent worldwide on digital advertising in 2019, 61.2% will go toward advertising on Google, Facebook and Alibaba. This report includes our latest global ad spending forecast by country, region and company.

Of the $62.55 billion spent on digital advertising in China this year, at least 80% will go toward mobile formats. This report includes our latest ad spending and time spent with media forecasts for China.

In the first of a three-part series on digital video and TV, analyst Paul Verna breaks down the data on ad spending and subscription fees. When will digital video ad spend catch up with TV ad spend? How much subscription income is flowing into services like Netflix and Hulu?

This third annual StatPack compiles key metrics around digital video, television and the relationship between them.

This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.

We forecast digital ad spending in Germany for 2018-2019 in five key industries, including spending on mobile.

While augmented reality is still in the early adoption phase, usage is growing quickly. Recent hardware and software advancements—and backing from big tech companies—are spurring advertisers and marketers to create engaging new experiences for their customers.

Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.

Jed Schneiderman, co-founder and president of Tapped Mobile, talks about the big issues marketers need to focus on today, and the trends that might not be worth their time.