We forecast digital ad spending in the UK for 2018-2019 in five key industries, including spending on mobile and in search and display.

Loyalty programs are a natural way to collect first-party data, but they suffer from low activity due to consumer dissatisfaction. We examine can be done to deliver rewards to customers and the marketers running the programs.

eMarketer’s forecast for US digital ad spending through 2019 in 10 industries, including forecasts by format and device.

This is the final StatPack in an eight-part series providing a visual overview of digital ad spending trends across several US industries.

This is the seventh in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.

This is the sixth in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.

This is the fifth in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.

This is the fourth in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.

This is the third in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.

This is the second in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.

This is the first in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.

Younger baby boomers are not a digitally clueless bunch, but a marketer cannot assume that they are as digitally active (and as mobile in their usage) as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital.

According to eMarketer’s latest global internet user forecast, 3.64 billion people are expected to go online regularly this year, of which 83.9% will use a mobile phone for access.

We forecast that digital ad spending in China will grow by 25% in 2018, driven by mobile. Mobile internet usage has led to an uptick in total media time spent among adults in China.

This report analyzes our most recent forecasts for total media, traditional, digital and mobile ad spending in Europe.

Total media ad spending worldwide will reach $628.63 billion in 2018, a 7.4% gain over last year. Mobile advertising’s share of spend is expected to climb to 29.2% this year.

Total media, digital and mobile ad spending in 14 markets in Asia-Pacific: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

While the use of virtual reality is not yet mainstream among consumers, specialized applications of the technology are proving useful in a variety of industries.

Nearly $47 billion in US digital ad spending will transact programmatically in 2018. By 2020, programmatic will account for 86.2% of digital display ad dollars. What’s driving spend? Read on for eMarketer’s latest US programmatic forecast.