At the Marketecture conference, MiQ’s global VP of strategy and partnerships, Moe Chughtai, said advertisers are finally connecting platforms like Meta, YouTube, and TV through clean room technologies that enable unified measurement. Traditional marketing mix models are being replaced by one- to three-month measurement cycles that allow for real-time optimization and smarter KPI alignment. The result: advertisers can move beyond isolated reporting and toward integrated, cross-platform performance strategies that strengthen confidence in ROI.

We lowered our expectations for digital ad spending next year amid ongoing data privacy challenges, post-pandemic normalization in investment, and overall market instability.

Alphabet earnings disappoint, except in the cloud: Google Cloud surpassed Q3 expectations as Alphabet’s topline revenue dashes investor hopes. Expect more pressure on employees, which could harm workplace culture.

These days, more TV inventory is addressable than not. But even as streaming audiences expand and technology advances, fragmentation of inventory and data is proving a barrier to success for advanced TV advertisers.

In 2022, increasingly savvy customers expect more from brands than ever before.

With customer-obsessed brands betting big on personalization at scale, customer experience leaders face urgent decisions on just where, when, and how to place those bets

Find out how a data lake can serve as the bedrock for empowering data-driven experiences with customers, as well as generating revenue and cost-reduction opportunities

Find out how best to implement a customer data platform (CDP), and how marketing, analytics, and technology executives are embracing CDPs to operationalize data to power in-the-moment experiences.

Find out how to launch a modern enterprise commerce platform—from the early stages of project scoping and stakeholder buy-in, to development, deployment, and ongoing support. Hear from Aaron Sheehan, Magento engineering manager at DEG, a Merkle company, Matt Dole, head of commerce at Merkle Australia, and Errol Denger, director of strategy and product management at Adobe Enterprise Commerce.

Across brick and mortar and ecommerce, the customer experience landscape has changed dramatically—and permanently—during the pandemic.

The agency ecosystem is complex. This report explains how the pandemic affected the landscape while also reviewing long-standing challenges and opportunities that agency professionals face as they balance the needs of clients with the complexities of running their business.

After a turbulent year, customer expectations around experience have changed. While many organizations are making progress toward meeting these new demands, more are struggling to consistently deliver the best possible customer experience (CX).

For years, delivering strong customer experience (CX) has been critical to an organization’s success—yet it’s still difficult to deliver on. Here’s how marketers need to think about CX success in 2021.

The deprecation of the third-party cookie in Chrome will be significantly disruptive for publishers that monetize their sites with advertising. Here’s how web publishers are preparing for a future without third-party cookies.

Attributing revenues to marketing touchpoints is one of marketers’ most challenging yet vital tasks. Read on to learn how marketers are approaching the journey to holistic attribution.

Social network ad spending has substantially rebounded since the early days of the pandemic. In 2021, the biggest issues social media marketers will face are in the areas of brand safety, ethics, and privacy.

Amazon’s net US digital ad revenues will rise by 41.0% this year as consumers shift dramatically to more ecommerce shopping and advertisers pay to get in front of shoppers at their leading destination.

Many consumers still consider email to be their preferred channel for receiving brand communications. Much of the data suggests that email has become more important, not less, as a result of the coronavirus pandemic.

Search ad spending in the US will rise by 5.9% this year, significantly below trend, in the face of the massive disruption to consumer lifestyles. But the pandemic is setting search up for a bigger future.

Addressable advertising is the default for digital—but users are getting harder to identify thanks to governments and platform controllers stepping in. Read on to learn how advertisers and their partners are hoping to continue tracking users and measuring the results of digital advertising.