In 2022, increasingly savvy customers expect more from brands than ever before. According to a recent Merkle report, only 14% of consumers say the brands they do business with “greatly” know them, remember them, and understand their needs.
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Matt Naeger is chief strategy officer, Americas at Merkle. Matt brings over 20 years of experience helping marketers and brands embrace the advancements that make direct customer relationships possible. He leads the agency’s omnichannel strategy experts across industries, designing and launching integrated marketing programs by converging data with media to create experiences that truly reach individuals. Matt has served as a strategy partner to Whirlpool, General Mills, Mercedes-Benz, and Comcast. Recent clients include Chase, HBO, Office Depot, and WarnerMedia.
Lisa Katz is vice president, customer strategy at Merkle. She has over 20 years of marketing experience in brand development, customer strategy, and analytics with a focus in retail, consumer packaged goods, and beauty. Prior to joining Merkle, Lisa was a member of the US retail consulting practice at dunnhumby where she was on the leadership team managing the Macy’s account. Her focus was on developing omnichannel marketing and loyalty strategies based on consumer analytics and insights.
Shoshana Winter is senior vice president, executive director, creative, content, and strategy at Merkle. She has been building and growing brands through senior strategy and marketing management positions for over 25 years, leading traditional, digital, media, and product development for emerging and Fortune 500 brands across every category. A digital veteran, she co-founded one of the first global social media platforms, SixDegrees.com, in 1997. Since that time, she has leveraged a solid foundation of branding, advertising, and marketing experience honed during her early agency experience to help grow digital brands, including Audible.com, where she led the organization’s marketing for four years prior to its acquisition by Amazon.
Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.