Restaurants are investing in AI and unified commerce to enhance personalization and the customer experience.

Which retailers and brands will win (or lose) in 2023? Retailers that can offer value—either in terms of price or convenience—will continue to thrive, while those that cater to an increasingly squeezed middle class will struggle.

Persistent inflation is weighing on foot traffic: Yet many brands continue to see strong growth thanks to their ability to deliver value and a great customer experience.

Following two tough years, US OOH ad spending will near its pre-pandemic levels in 2022, as advertisers embrace traditional outdoor placements, particularly billboards.

By 2026, nearly 30% of US consumers’ average retail spending (excluding food and beverage sales and ticketing) will be made using proximity mobile payments, as providers look to build on the pandemic-driven adoption of the technology.

The outdoor advertising market begins to recoup its losses after a difficult 2020.

Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.

Over the past year, marketers and consumers have become more aware of location data’s capabilities. This report looks at its growing utility and surrounding privacy concerns.

Despite OTT ad spend's surge, it’s still small compared with the $69.2 billion that US advertisers are projected to spend on linear TV. For some advertisers, measurement challenges prevent them from investing more in OTT.

Food delivery, while once niche, is becoming more mainstream. This year saw the explosion of fast food giants like McDonald's and Burger King going all-in on digital ordering and delivery through partnerships with UberEats and Grubhub, momentum that's certain to continue throughout 2019.