The customer journey rarely follows a straight line—it’s made up of moments that unfold unpredictably. To craft a marketing automation strategy, marketers can use behavioral data, scale personalization with AI, and create seamless cross-channel experiences that adapt to this complexity.

B2B marketers are embracing genAI-powered tools to enhance the effectiveness of their marketing initiatives. Marketing teams can use this technology in six valuable ways to drive better outcomes.

CMOs and brand strategists are using generative AI-powered tools to enhance their advertising and media strategies. Marketing teams can harness this technology in six key ways to drive results.

Automation and AI are enhancing email marketing with improved personalization and efficiency.

Google Contemplates HubSpot deal: A move that could redefine the martech sector, blending CRM prowess with advertising innovation.

B2B marketers will increase spending on third-party data through 2024, but at a much slower pace than during the pandemic due to privacy regulations and economic conditions.

B2B martech spending will continue to grow—largely due to the pandemic. Martech will remain a key investment for B2B marketers, as they rely on it to engage with audiences and drive revenues.

Despite a post-pandemic dip in annual growth, robust spending on martech will result in a $14.54 billion market in 2022.

In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, will discuss the key trends impacting a new wave of marketing automation and email marketing.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante, senior marketing specialist on the commercial demand generation team at Marketo, an Adobe Company. She discussed the marketing automation tactics that Adobe’s own demand generation team uses to maximize campaigns and deliver results.

In this Tech Talk Tuesday presentation, Marketo’s Head of Commercial Demand Generation, Mike Madden, breaks down the powerful use cases of triggered campaigns, from scoring specific actions and prioritizing leads for sales to creating timely emails from website visits.

Artificial intelligence is no longer just a buzzword, and hefty investments signal that stakeholders are planning to ramp up efforts in 2019.