In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, discussed the key trends impacting a new wave of marketing automation and email marketing.

Watch this live discussion to learn:

• How to adjust your marketing strategies to meet the demands of today’s customers, prospects, and privacy regulators
• Successes and challenges in marketing to customers in the work-from-anywhere era
• Email’s new lease on life, and why you need to understand its critical role with identity
• Plus! Brian Glover, head of product marketing for Adobe Marketo Engage, joins the conversation

Presenters:

Dave Frankland is a principal analyst at Insider Intelligence. He leads the Marketing Desk which provides research and analysis for CMOs and Customer Experience professionals. In previous positions, he has served as a management consultant, chief strategy officer, analyst and research director, and corporate communications leader. He is co-author of "Marketing to the Entitled Consumer," and holds degrees from the National University of Ireland, Galway, Trinity College Dublin, and the University of Stirling.

Brian Glover is head of product marketing for Adobe Marketo Engage. Brian leads Adobe’s B2B marketing solutions, including Bizible and Adobe’s real-time customer data platform. These solutions help marketing teams orchestrate end-to-end customer engagement to drive and measure demand and growth. He most recently oversaw product marketing for Marketo and has spent over 20 years in marketing and product management roles.

Moderator:

Jeremy Goldman is Director, eMarketer Briefing at Insider Intelligence, focusing on customer experience and brand marketing, including email and SMS marketing, personalization, omnichannel, and consumer attitudes. Prior to joining Insider Intelligence, Jeremy spent a decade as an agency founder, digital marketing author, and columnist for leading business publications.