Executive Summary

Marketing technology (martech) represents a strategic investment for business-to-consumer (B2C) brands aiming to engage and build relationships with individuals. Despite a post-pandemic dip in growth rate, robust spending will lead to a $14.54 billion market in 2022.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. How much is spent on martech in the US?
2. What’s affecting growth in martech spending?
3. What do the trends mean for martech buyers and users?

WHAT’S IN THIS REPORT? Our inaugural forecast for US B2C martech spending and trends from 2020 to 2024.

KEY STAT: Growth in digitally focused technology investments will slow this year, following a pandemic bump. But robust spending will lead to a $14.54 billion market in 2022.