On today's episode, we discuss how networks and distributors' continuing fight over retransmission fees will affect consumers and what an increasingly crowded streaming market will look like. We then talk about just how big in media Apple wants to be and the relationship live sports have with linear TV and streaming. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

In a recent survey, 58% of marketers said they’ve shifted budget from linear TV efforts to CTV, illustrating how marketing strategy and spending are changing to accommodate this burgeoning channel.

Nielsen makes big changes to how it measures TV audiences: Following loss of accreditation, the company’s revamp aims to make it simpler for advertisers to compare linear and digital performance.

A standard currency for TV and digital is unlikely, despite buyers’ wishes: Media buyers want more connection between linear and streaming TV, and though individual networks are making strides, an industrywide solution is unlikely.

The fall TV blitz may not be enough to undo new viewing habits: Broadcasters may not be able to reverse pandemic-era trends, and the number of new streaming services is putting a strain on viewers' wallets.

NBCU reports a great Q2: With ad revenues up 32.8% over last year and Peacock sign-ups up to 54 million, NBCU’s on a roll—but poor Olympics ratings have dampened the good news.

Traditionally, linear TV ad buys have used content as a proxy for audience characteristics. Field Garthwaite, co-founder and CEO at video data firm iris.tv, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss bringing content signals to video advertising, where typically targeting has been based only on audience characteristics or the context of a webpage—which may not match with the content of the video itself.

Roku soars at the upfronts: Advertisers’ upfront spending commitments with the platform doubled from last year, as interest in CTV continues to rise.

The medium screen: New data on ad impressions shows that more YouTube viewing is happening on TVs, suggesting the platform will soon become an increasingly popular place to reallocate TV ad dollars.

For the 2021–2022 TV season, US upfront ad spending will bounce back to nearly pre-pandemic levels, if not to its 2018–2019 peak, according to our latest estimates.

On today's episode, we discuss how airlines, hotels, and vacation rental homes are recovering, and the ways in which travel might be changed forever. We then talk about the shift of ad dollars and viewers from connected TV to linear, TV makers that are staking their future growth on streaming ads, and how the vMVPD (skinny bundle) market is shaking out. Tune in to the discussion with eMarketer associate forecasting analyst Zach Goldner, director of forecasting Oscar Orozco, and senior forecasting analyst at Insider Intelligence Eric Haggstrom.

US advertisers increased their investments on digital media by almost 15% last year despite a pandemic and recession, looking for flexibility and accountability.

Ad-supported streaming is on the rise: New data shows ad-supported viewership was up compared with other OTT services in 2020, opening up more inventory for linear TV budget shifts—and that trend is likely to only continue in 2021.

With the over-the-top (OTT) portion of the upfronts continuing to expand, marketers are increasingly realizing the benefits of using a unified platform to activate TV.

Overall subscription video revenues keep increasing, driven by gains in OTT viewing.

The consumption of at-home media and entertainment thrived amid the coronavirus pandemic, but the total shutdown of live events and the pause on film and TV production will cause digital ad spending to decline in 2020.

The pandemic has caused the US automotive industry to reduce its digital ad spending by 18.2% in 2020. As car sales plummeted, dealerships closed, and manufacturing slowed, marketers backed off from performance initiatives and focused on branding efforts.

Ad-supported video-on-demand (AVOD) platforms saw strong growth in ad revenues last quarter, a bright spot in the overall ad market during the pandemic.

Digital video is the lone silver lining in Canada’s ad market. Despite the pandemic, video ad spending will grow 3.6% this year to reach CA$2.18 billion ($1.64 billion).

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.