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Ios Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ios
Oura prepares for a new smart ring, outlines revenue growth

Oura prepares for a new smart ring, outlines revenue growth

Article
Oct 01, 2024

A focus on longer battery life and lighter design could secure a lead over Samsung in the high-growth wearables market.

Epic Games unites developer marketplaces under new platform, Fab

Article
Sep 17, 2024

Packed with tools and safeguards against scraping for AI training, Fab sets a new standard for protecting creators while boosting innovation.

US Mobile Proximity Payments Forecast 2024

US Mobile Proximity Payments Forecast 2024

Report
Jun 04, 2024

Proximity mobile payments are on a growth tear, driven by strong spend per user. Here’s how providers are using wallet integration and new features to make proximity payments stickier.

Industry KPIs: Push notifications continue to be an effective awareness and performance channel

Industry KPIs: Push notifications continue to be an effective awareness and performance channel

Article
May 01, 2024

Push notification trends highlight industry differences: Retail and media excel with tailored strategies, while travel struggles with lower engagement.

Apple, US

CollectionSnapshot
Nov 30, 2023

Connected & Electric Car Drivers, US

CollectionSnapshot
Aug 25, 2023

Smartphone Users, US

CollectionSnapshot
Aug 24, 2023

5 burning questions surrounding Apple’s iOS 17 Mail, Messages, and Safari link tracking changes

Article
Jul 26, 2023

What’s happening? Apple announced in June that iOS 17 would provide “even greater protections against trackers,” in a move that will affect links shared from Mail, Messages, and in Safari’s private browsing mode.

Apple in Consumer Finance

Apple in Consumer Finance

Report
Jun 07, 2023

Apple’s credit card, BNPL product, and savings account put it in direct competition with financial services incumbents. With 130.1 million US iOS users loyal to its unsurpassed UX and dominant digital platform, the threat will only grow.

Data Drop: 5 Charts You Need to See How Mobile Gaming Is Changing

Data Drop: 5 Charts You Need to See How Mobile Gaming Is Changing

Article
May 04, 2023

Gaming on smartphones saw declines for key metrics in 2022, putting a wrinkle in a growth trend that nearly dates back to the launch of app stores. Read on for figures that highlight what’s changing, and how these changes might impact user acquisition.

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Big Tech search wars could attract attention from FTC’s new outfit

Big Tech search wars could attract attention from FTC’s new outfit

Article
Feb 21, 2023

FTC sharpens tech oversight amid AI revolution: Big tech’s opaque algorithms pushed the FTC to create an Office of Technology to rein in the industry. Search wars pose a regulatory wildcard.

In 2022, Apple planted seeds that could blossom into an advertising empire

In 2022, Apple planted seeds that could blossom into an advertising empire

Article
Dec 21, 2022

Is Apple the next advertising titan? Apple committed to developing its ad business in 2022, but it faces stiff opposition from other Big Tech giants.

Google and Apple could shrink Twitter Blue’s revenue potential

Google and Apple could shrink Twitter Blue’s revenue potential

Article
Nov 22, 2022

Twitter to pay Big Tech tax: Twitter Blue’s relaunch might not secure the intended revenue due to Apple App Store and Google Play payment commissions. But Twitter has bigger problems.

Meta’s losses show the metaverse’s costly risk

Article
Sep 22, 2022

Zuck has a golden opportunity if he doesn't muck it up: Meta’s market valuation drops are tied to its metaverse aspirations. Its upcoming product releases need to be crowd pleasers.

Apple will soon bring ads to its Maps, Books, and Podcasts apps

Article
Aug 16, 2022

Maps are a safe space for Apple’s ad expansion: Apple has a low share of this market and can point to competitors that already sell map ad space.

Meta’s watershed Q2 spells bad news for its ad business

Meta’s watershed Q2 spells bad news for its ad business

Article
Jul 28, 2022

Meta’s Q2 shows how far its ad business has fallen: Wounded by privacy changes and a lack of young users, the value of Meta’s ads is plummeting.

What’s next for Meta after Sheryl Sandberg’s departure?

What’s next for Meta after Sheryl Sandberg’s departure?

Article
Jun 02, 2022

Sheryl Sandberg is leaving Meta at a crossroads: Departure of No. 2 exec comes as company faces major business challenges.

Smartwatch demand grows at a record 13% YoY in Q2

Article
Jun 01, 2022

Apple dominates surging smartwatch sales, but Google is entering the fray: Growing interest in smartwatches and headphones in emerging markets like India indicate potential for Google and partners to grow Android’s ecosystem with devices like the new Pixel Watch

How Apple’s privacy changes are affecting Peloton and other industry players, according to recent earnings calls

Article
Nov 08, 2021

How badly industry players were hurt by Apple’s privacy changes in Q3: Peloton was hit hard, while Criteo and Airbnb went unscathed.

How Apple's iOS changes are affecting Snapchat, following brands, and young Instagrammers

How Apple's iOS changes are affecting Snapchat, following brands, and young Instagrammers

Audio
Nov 03, 2021

On today's episode, we discuss the most interesting takeaways from Snapchat's Q3 earnings, how Apple's iOS changes are affecting Snapchat, and where the social media company will be by the end of the year. We then talk about where people prefer to follow their favorite brands and how concerned Instagram is about losing young people. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

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