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Intermediaries Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Intermediaries

How FIs can successfully attract and leverage intermediaries

Article
Oct 03, 2025

By working closely with intermediaries, financial institutions (FIs) gain more-reliable access to funds, risk diversification, and greater operational efficiency. This in turn improves margins and market share and keeps institutions connected to the investment-lending flow that drives their bottom lines. Successful intermediary marketing directly correlates with empowering the chosen intermediary to do its job rapidly and accurately. FIs must shift their focus to becoming indispensable partners that save intermediaries time and help them win clients. By proactively providing advisors and consultants with ready-to-use, actionable materials, FIs move from being vendors to trusted, strategic assets.

Why commerce media networks have grown so quickly

Article
Jul 14, 2025

Retail media is not just for retailers anymore. US commerce media ad spending is projected to hit $118.4 billion by 2029, growing at a 15.3% compound annual growth rate (CAGR), per a May EMARKETER forecast.

Commerce media landscape evolves as competition intensifies in 2025

Article
May 12, 2025

Commerce media is expanding in terms of numbers of players, but ad spend patterns remain the same.

Intermediaries get creative, go off-site and in-house

Article
Aug 05, 2024

Intermediaries like Instacart and DoorDash have a unique place in retail media. With consumers buying goods from major retailers through their platforms, intermediaries have engaged audiences and valuable first-party data. Here are three recent intermediary moves that caught our eye, and what they mean about broader retail media trends.

The New Asset Management State of Play

The New Asset Management State of Play

Report
Aug 30, 2022

Staggering client losses will force asset managers to bring forward strategies to better meet client demands through their product sets and client servicing.

The Asset Management Ecosystem

The Asset Management Ecosystem

Report
Aug 10, 2022

Market turmoil and shifting client demands are forcing US asset managers to evolve their products and services. Asset managers need to overcome their lack of digital maturity to deliver personalized products and an enhanced client experience.

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