Executive Summary

Tumbling revenues and client returns are forcing US asset managers to react to long-standing margin and client experience pressures. Leading players will laser in on only the most in-demand products instead of covering all bases. And strategies to boost client experience will swell in importance.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. What are the top trends in the US asset management space?
2. How will the market downturn impact asset managers’ priorities across their product sets, key distribution channels, and client servicing?
3. What key strategies will leading asset managers put in place to ride out market turbulence and grow assets under management (AUM)?

WHAT’S IN THIS REPORT? We outline the factors behind key trends affecting US asset managers’ product sets, distribution channels, and client servicing activities. And we spotlight the key growth strategies that leading asset managers will adopt to drive AUM growth.

KEY STAT: Retail investors will flock to products that can deliver the personalization they crave: Global direct indexing AUM (12.4%) will grow at a faster annualized pace than ETFs (11.3%) and mutual funds (3.3%) between 2021 and 2025.