Executive Summary

US asset managers are at an inflection point: Market turmoil will exacerbate acquisition and retention threats that are already stemming from a lack of brand awareness and evolving client preferences. Yet opportunities to stand out from the pack and deliver an enhanced client experience remain—for asset managers that accelerate digitization.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. Who are the key players in the US asset management ecosystem?
2. What’s threatening asset managers’ ability to attract and retain clients?
3. How can digital solutions and other strategies optimize acquisition efforts and drive client loyalty?

WHAT’S IN THIS REPORT? We lay out the key players in the US asset management ecosystem, discussing how they interact with each other as well as the end investor. We then spotlight threats to asset managers’ acquisition and retention efforts—and how digital capabilities can help them overcome these challenges.

KEY STAT: Asset managers that can distinguish their brands from competitors’ will drive client acquisition—but only a quarter of North American asset managers believe they have a differentiated brand, per a May 2021 Accenture report.