For the first time, in 2021, Instagram will pull in more US ad revenues ($26.46 billion) than the core Facebook platform, its ad marketplace, and Messenger combined ($23.84 billion).

On today's episode, we discuss the main takeaways from Facebook's corporate name change to Meta, Instagram's affiliate shops development, how out-of-stock messages could affect advertising, Instagram Reels ads versus TikTok paid ads, selling out this year's Super Bowl ads, reacquainting yourself with the commute, a hidden secret in the number pi, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.

Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

On today's episode, we discuss the most interesting takeaways from Snapchat's Q3 earnings, how Apple's iOS changes are affecting Snapchat, and where the social media company will be by the end of the year. We then talk about where people prefer to follow their favorite brands and how concerned Instagram is about losing young people. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

For the first time, Instagram will make up over 50% of parent company Facebook's $50.30 billion in net ad revenues in 2021.

Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

Even amid swirling controversies, Facebook is the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week.

YouTube is carving into social commerce and TV measurement: The platform is leveraging both its deep pool of creators and large TV-based audience to get a leg up on competitors.

Is TikTok ready to take on Amazon? ByteDance wants to launch an international ecommerce platform; whether it rolls out as a TikTok integration, or as a standalone app, will be a litmus test for the strength of the US social commerce market.

On today's episode, we discuss what to make of all of Twitter's new features, which ones will propel the social giant forward, and how Twitter might jumpstart its US user growth. We then talk about Facebook suspending plans for an Instagram app for children, how much Apple's privacy changes have affected its business, and whether the social media titan is serious about getting into hardware. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Every quarter, we compile the most important product, commerce, and monetization developments for the major social platforms and explain what they mean for marketers.

Among US retail categories, apparel and accessories has the biggest social media footprint, accounting for 53.3% of all posts and reactions to content, like comments and shares, across Facebook, Instagram, and Twitter in July 2021.

Instagram Kids is on pause in the wake of critical reporting from The Wall Street Journal: The move suggests that Facebook hasn’t put in the necessary effort to prove that such an app is useful or important.

Here’s how marketers can navigate Q3 2021’s product, commerce, and monetization changes on Facebook, Instagram, Snapchat, TikTok, and Twitter.

Twitter’s latest product road map updates put an emphasis on user experience and, of course, creators: The moves come amid increased competition from other major social players.

High-level departures spell more trouble for Facebook: The company’s long-time CTO will step down next year as Facebook addresses a flurry of negative press.

YouTube is the most popular platform for non-TV video content in the US, with 65% of the country’s short-form video viewers using the service to watch user-generated content, video game livestreams, and the like.

Advertisers aren't confident that their digital ads are working: A shift to digital channels in 2020 coincided with changes to tracking and privacy that have shaken advertiser faith.

Instagram knows it has ill effects on some teen users: This presents TikTok with an opportunity to pitch itself as a safer platform for content creators.