This year, 104.7 million people in the US—or 31.8% of the population—will use Instagram, a 13.1% increase from 2017, according to eMarketer estimates.

Our updated US ad spending forecast shows digital ad spending outpacing expectations. Digital media will capture $111.14 billion in ad dollars in 2018 and surpass traditional media ad spending by 2019, according to our latest estimates.

For the first time, we have created estimates for social network video ad spending, including Facebook, Snapchat and Twitter. In 2018, the segment will total $7.85 billion in ad spending.

Based on consumer surveys, the holiday season is shaping up to be more mobile-driven and social media-influenced than in years past. According to PwC, the 2018 holiday shopping period is on track to be one of the strongest since 2005.

Usage and ad revenues have taken hits in recent months, but both companies are moving forward with new ad products—and they offer unique features that are causing some marketers to give them a second look.

eMarketer expects the social network to generate more than $500 million in US ad revenues this year, a 43.8% change from last year.

Video monetization is strong across advertising and consumer-supported platforms, signaling overall health in the market. As new digital platforms emerge and existing ones solidify their positions, viewing continues to veer away from linear TV and toward digitally connected screens of all sizes and types.

A May 2018 survey of younger US internet users found that many Gen Zers are using apps like YouTube and Snapchat a lot more than they did a year prior.

Instagram is quickly gaining users in Latin America. eMarketer estimates that the number of users more than doubled between 2015 and 2018, from 54.9 million to 125.9 million.

Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.

When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn't want to shop where they socialized. More than half a decade later, most social media users still don't turn to social platforms to make direct buys. Now it's all about influence, social ads and a multi-channel path to purchase.

As mobile devices become dominant tools for media consumption and advertiser strategy, brands in Canada are assessing which mobile apps deliver the best paid opportunities.

In 2018, Asia-Pacific will be Facebook’s fastest-growing region for users. Uptake in India will drive growth, with its audience increasing 17.3% to 216.1 million.

A new survey suggests that Facebook users are aggressively deleting the app from their phones—but are they really? In the latest episode of eMarketer’s “Behind the Numbers,” we dig into the data about social network users and their attitudes about privacy. How is Facebook’s usage holding up amidst continuing scrutiny of its business?

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines over the past seven days. This week, we’re talking about Twitter and Facebook’s day on Capitol Hill, plus the brouhaha over Nike’s new ad, an Instagram bid to get users buying, and more.

The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.

Snapchat will overtake Facebook among 18- to 24-year-olds this year, according to eMarketer’s latest forecast on social network usage.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include how teens are turning to Instagram to make some extra money, plus how ecommerce and low prices may be turning some consumers into hoarders.

In the latest episode of our "Behind the Numbers" podcast, eMarketer's Debra Aho Williamson and Chris Bendtsen discuss how top social networks like Facebook, Snapchat and Instagram rank among different age groups.

Andreas Reiffen, founder and CEO of Crealytics, discusses how fashion retailers are using marketing data to efficiently identify trends and adjust their production efforts accordingly.