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EMARKETER

In-store shopping Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for In-store shopping
Consumers Still Like Shopping in Stores

Consumers Still Like Shopping in Stores

Article
Aug 31, 2018

While many people are comfortable buying items digitally—we forecast 79.6% of US internet users will make at least one purchase via digital means in 2018—physical stores are still the place to go when shopping for certain categories and occasions.

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