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In-store shopping Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for In-store shopping

Why experiences and discoverability drive customers to stores

Article
Oct 05, 2023

Despite the rise of ecommerce, nearly 85% of US retail sales still occur in-store, according to our forecast. To attract customers to physical stores, brands must continually innovate to offer memorable experiences.

Latin America Ecommerce Forecast 2023

Latin America Ecommerce Forecast 2023

Report
Jul 26, 2023

Double-digit inflation and stagnant economic growth have hit Latin America’s retail industry. Retail ecommerce sales growth in the region decelerated to its slowest rate on record last year, but we expect it to reaccelerate in several key markets. Here are our latest forecasts, along with new breakouts for Chile, Colombia, and Peru.

The Weekly Listen: Is in-store shopping bad different, buying on mobile, and are folks out on the metaverse?

Audio
Feb 02, 2023

On today's episode, we discuss whether in-store shopping is different now (in a bad way), how much people are shopping on their smartphones, whether LinkedIn's newsletter strategy is paying off, how retailers are facing tougher greenwashing penalties, if retailers have given up on the metaverse, how in-person/hybrid/remote work is working out, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Evelyn Mitchell and vice president of Briefings Stephanie Taglianetti.

Retailers aren’t shying away from brick-and-mortar expansion

Retailers aren’t shying away from brick-and-mortar expansion

Article
Nov 14, 2022

Physical stores remain a priority for retailers: Off-price, fast-fashion, and digitally native brands are ramping up expansion to capitalize on renewed demand for in-store shopping.

The Weekly Listen: Social media regulation nears, not interrupting consumers, and F1's US popularity

Audio
May 27, 2022

On today's episode, we discuss the social media regulations coming this year, whether virtual try-on will ever take off, how not to interrupt the consumer, whether shipping is the new ecommerce frontier, Formula One racing's newfound US popularity, an unpopular opinion about in-store shopping, some facts about sea creatures, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of reports editing Rahul Chadha, and analyst Bill Fisher.

The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and 3D ads

Audio
May 06, 2022

On today's episode, we discuss whether augmented reality (AR) and virtual reality (VR) will rival the smartphone as the next big platform, the impact of 3D advertising, how in-store shopping habits have changed, whether there really is an attention economy slowdown, what to do about inflation, an unpopular opinion about video chats, which way people fold their arms, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of forecasting Oscar Orozco, and analyst Dave Frankland.

Reimagining Retail: Our retail analysts went holiday shopping. What did they learn?

Reimagining Retail: Our retail analysts went holiday shopping. What did they learn?

Audio
Dec 08, 2021

On the inaugural episode of this brand new Behind the Numbers show, Reimagining Retail, we sent our analysts out holiday shopping to see how things looked and felt to them. Co-hosts and principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss how the holiday shopping season is going so far, what their personal experiences were like, and what they found to be the good, the bad, and the surprising of in-store shopping this year.

For Burrow, Showrooms Help Simplify the Furniture-Buying Experience

Article
Aug 27, 2021

Shopping for furniture can be overwhelming whether online or in-store. It’s something the co-founders of Burrow found out firsthand years ago when they were looking to invest in their own big-ticket items.

Advertising on Pinterest, getting curbside pickup right, and how to know when in-store retail is back

Advertising on Pinterest, getting curbside pickup right, and how to know when in-store retail is back

Audio
Mar 08, 2021

On today's episode, we discuss Pinterest's unique advertising challenges, how its user growth compares with the other digital advertising giants, and the balance between shopping and buying on the platform. We then talk about what is most important to customers using curbside pickup, how Target capped off an exceptional 2020, and how to fairly measure in-store retail's performance going forward as stores reopen with limited capacity. Tune in to the discussion with eMarketer analyst at Insider Intelligence Daniel Keyes.

The Weekly Listen: Did the Super Bowl deliver, are podcasts and social media blurring together, and will shopping malls make a comeback?

The Weekly Listen: Did the Super Bowl deliver, are podcasts and social media blurring together, and will shopping malls make a comeback?

Audio
Feb 19, 2021

eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and forecasting analyst at Insider Intelligence Peter Vahle discuss whether the Super Bowl delivered, what's fueling Spotify, how the podcast and social media worlds are blurring together, if reducing politics in the News Feed can help Facebook, why the shopping mall might make a comeback, what is the most relaxing song ever (statistically), and more.

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Boomers, More So than Their Younger Cohorts, Are Willing to Shop In-Store

Boomers, More So than Their Younger Cohorts, Are Willing to Shop In-Store

Article
Aug 20, 2020

More than eight in 10 baby boomers worldwide said they are still willing to shop for food and beverages in-store despite the pandemic, according to July 2020 data from Braze.

Experiential Retail Encourages Greater In-Store Shopping for Consumers This Holiday Season

Experiential Retail Encourages Greater In-Store Shopping for Consumers This Holiday Season

Article
Sep 25, 2019

In-store shopping is seeing a resurgence as retailers continue to provide consumers with convenient and exciting purchase experiences. And with the holidays approaching, it’s important for retailers to evolve their in-store strategies to encourage repeat shopping.

Freebies Can Motivate Trial of D2C Brands

Freebies Can Motivate Trial of D2C Brands

Article
May 20, 2019

According to a March 2019 survey from consumer intelligence platform Toluna, more than one in four US internet users would be motivated to consider trying a new direct-to-consumer (D2C) brand if they were offered a free trial period.

Kohl’s Increases Foot Traffic by Accepting Amazon Returns

Kohl’s Increases Foot Traffic by Accepting Amazon Returns

Article
May 10, 2019

After initial signs of success, Kohl’s will expand its Amazon returns program nationwide in July. The pilot program, which launched in Chicago and Los Angeles in 2017, performed particularly well, leading to 9% growth in new customers and 8% growth in revenues compared with national growth of 1% and 2%, respectively, according to payment data analyzed by Earnest Research.

What Retailers Need to Know About Gen Z

What Retailers Need to Know About Gen Z

Article
Apr 01, 2019

Gen Z is a tough generation for retailers to figure out. They grew up on the internet, but don't like to be targeted with ads there, and crave authenticity in all of their interactions. We parsed the research to help retailers figure it out.

Phone Dead? Just Head to Your Nearest Retailer

Article
Mar 08, 2019

In-store charging stations offer a solutions for brick and mortars desperate to stay relevant.

Direct-to-Consumer Brands 2019

Direct-to-Consumer Brands 2019

Report
Jan 14, 2019

Direct-to-consumer brands are growing fast and disrupting the retail industry. How are these brands successfully reaching and converting customers, earning their loyalty, and capturing more of their online and offline spending?

Shoppers Still Need In-Person Interaction

Shoppers Still Need In-Person Interaction

Article
Dec 12, 2018

Despite the ubiquity of online shopping, consumers still rely on face-to-face interaction in the path to purchase, whether it be for getting product information, seeing in-person demos or tracking down items in other stores.

POS Systems Are Getting Upgrades

POS Systems Are Getting Upgrades

Article
Oct 03, 2018

Modern point-of-sale systems do more than function as glorified cash registers. They process customer transactions, but also integrate with inventory, promotions and other aspects of the shopping journey that are increasingly vital to customer experience.

The Frictionless Experience of Shopping at Amazon Go

The Frictionless Experience of Shopping at Amazon Go

Article
Oct 01, 2018

Amazon recently unveiled its first Amazon Go convenience store outside of its home market of Seattle, putting down brick and mortar roots in Chicago. eMarketer's principal retail analyst, Andrew Lipsman, took a spin through the aisles of the new store and reports back on the experience in the latest episode of "Behind the Numbers."

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