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Holiday shopping Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Holiday shopping

On-Demand, Meet the Analyst Webinar: US Holiday Shopping Forecast 2019

Video
Oct 21, 2019

In this Meet the Analyst webinar, eMarketer principal analyst Andrew Lipsman reveals our latest forecast numbers for total retail, ecommerce and mcommerce sales, and growth for the 2019 holiday season.

Sustainability Is Factoring into 2019 Holiday Purchases

Sustainability Is Factoring into 2019 Holiday Purchases

Article
Oct 14, 2019

Discounts and low prices are historic holiday asks. But this year, sustainability is also top of mind. According to a recent survey, shoppers are more mindful of who they do business with, especially as it pertains to the environment.

US 2018 Holiday Season Review and 2019 Preview

US 2018 Holiday Season Review and 2019 Preview

Report
Feb 21, 2019

2018 was a banner year for US holiday retail sales across both brick-and-mortar and ecommerce. But with more economic uncertainty ahead, the 2019 holiday season is not shaping up to be quite as strong.

Western Europe Ecommerce Trends in 2019

Western Europe Ecommerce Trends in 2019

Report
Feb 13, 2019

The 2018 holiday season brought big rises in digital sales in Western Europe. The online grocery sector also experienced growth last year. Meanwhile, Amazon and Alibaba have both set their sights on major gains in the region.

The Weekly Listen: The Christmas (Data) Podcast

Audio
Dec 23, 2018

For this holiday edition of the Weekly Listen podcast, we dig into some surprising data about Christmas, and welcome a unexpected visitor in the studio.

Holiday Shopping 2018 Roundup

Article
Dec 21, 2018

For the first time, holiday retail sales will cross the $1 trillion mark. Up 5.8% from the year prior, the 2018 season will benefit from near record-high consumer confidence, strong ecommerce sales and over 30 shopping days between Thanksgiving and Christmas.

Retailers Brace for Returns This Holiday Season

Retailers Brace for Returns This Holiday Season

Article
Dec 12, 2018

According to data from liquidation platform B-Stock Solutions, roughly $90 billion to $95 billion in holiday gifts will be returned this year.

What Role Will Mobile Play this Holiday Season?

Article
Dec 06, 2018

Holiday retail sales will surpass $1 trillion in the US for the first time this year, with mobile celebrating its own milestone by driving nearly 25% of growth.

Podcast | Decoding the Holiday Season Retail Signals

Podcast | Decoding the Holiday Season Retail Signals

Audio
Dec 03, 2018

In the latest episode of “Behind the Numbers,” retail analyst Andrew Lipsman joins us in the studio to dig into some of the shopping data from Thanksgiving weekend. What’s selling? Who’s buying? And where are they buying?

How Well Did the Thanksgiving Shopping Weekend Fare?

How Well Did the Thanksgiving Shopping Weekend Fare?

Article
Nov 27, 2018

US retail ecommerce sales for the holiday season thus far (Nov. 1 through Nov. 26) generated $58.5 billion, a 19.9% increase from last year, according to research from Adobe.

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How Black Friday Shopping Behaviors Are Changing

How Black Friday Shopping Behaviors Are Changing

Article
Nov 20, 2018

As Thanksgiving rapidly approaches, the holiday shopping season is kicking into overdrive. Retailers are ready for the surge in consumer spending on Black Friday, but what shopper behaviors should they expect? We break down three key trends for the holiday weekend.

Shopping Holidays Around the World

Shopping Holidays Around the World

Report
Nov 13, 2018

Singles’ Day is the world’s biggest shopping event, and Black Friday is just around the corner. Holiday shopping is a major driver of retail and ecommerce around the world, but spending and which holidays drive the most activity vary by region.

Some Holiday Gift Buyers Are Left Disappointed Post-Purchase

Some Holiday Gift Buyers Are Left Disappointed Post-Purchase

Article
Nov 02, 2018

According to an August 2018 Pitney Bowes survey of US digital shoppers, 56% of respondents said they encountered an issue while purchasing gifts online last holiday season, up from 36% the prior year.

Holiday Ads Miss Last-Minute Shoppers

Holiday Ads Miss Last-Minute Shoppers

Article
Oct 16, 2018

Retailers believe that early birds and primetime shoppers are the most important holiday audience. Procrastinators? Not so much.

Holiday Shopping 2018

Holiday Shopping 2018

Report
Oct 08, 2018

A positive US macroeconomic backdrop points to strong growth across every retail channel, but retailers should pay attention to seven key trends that will determine their ultimate success for the 2018 holiday season.

Mcommerce Is the Path to Profits with Holiday Sales Expected to Surge 32%

Mcommerce Is the Path to Profits with Holiday Sales Expected to Surge 32%

Article
Oct 08, 2018

For the 2018 holiday season, eMarketer expects total US retail sales to grow 4.1% to $986.8 billion, with ecommerce jumping 16.2% to $123.4 billion.

Holiday Shoppers—Especially Young Adults—Still Want Amazing In-Store Experiences

Holiday Shoppers—Especially Young Adults—Still Want Amazing In-Store Experiences

Interview
Oct 04, 2018

Jaime Bettencourt, senior vice president of premier sales and account management at Mood Media, explains why retailers shouldn't neglect the brick-and-mortar experience.

Amazon Prime Day 2018 Unboxed

Amazon Prime Day 2018 Unboxed

Report
Aug 21, 2018

Amazon Prime Day has emerged as a fast-growing retail promotion that’s altered the mid-summer and back-to-school shopping landscape. This report examines what consumers shopped for and bought on Prime Day, and the implications for Amazon and competing retailers.

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