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Holiday shopping Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Holiday shopping
Spotlight: Argentina Ecommerce by Category Forecast 2022

Spotlight: Argentina Ecommerce by Category Forecast 2022

Report
Aug 25, 2022

Our inaugural forecast for retail ecommerce sales by product category in Argentina will help retail professionals understand the current state of the country’s ecommerce ecosystem. We also look at the categories driving growth in 2022 and beyond.

US Retail & Ecommerce Snapshot

Article
Jun 21, 2022

An infographic guide for marketers looking to understand today’s retail market

Reimagining Retail: Our retail analysts went holiday shopping. What did they learn?

Reimagining Retail: Our retail analysts went holiday shopping. What did they learn?

Audio
Dec 08, 2021

On the inaugural episode of this brand new Behind the Numbers show, Reimagining Retail, we sent our analysts out holiday shopping to see how things looked and felt to them. Co-hosts and principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss how the holiday shopping season is going so far, what their personal experiences were like, and what they found to be the good, the bad, and the surprising of in-store shopping this year.

7 takeaways from Black Friday and Cyber Monday 2021

Article
Dec 07, 2021

7 observations from Black Friday & Cyber Monday 2021: Buy Now Pay Later, SMS Marketing, BOPIS are highlights in an uneven holiday season.

Around the World with … Holiday shopping in 2021

Around the World with … Holiday shopping in 2021

Audio
Nov 30, 2021

On today’s one-year anniversary episode of the Around the World show, we look at how holiday shopping this year will be—and won't be—different from last year. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior researcher Man-Chung Cheung and principal analyst at Insider Intelligence Karin von Abrams.

Consumer Behavior’s Impact on Online Marketplaces in 2022 | Sponsored Content | Tech-Talk Webinar | On-Demand

Video
Nov 18, 2021

Trends and Predictions Backed by 2,000+ US Survey Respondents

Around the World with ... Retailers gearing up for the golden quarter

Around the World with ... Retailers gearing up for the golden quarter

Audio
Sep 28, 2021

On today's episode, we discuss how retailers are preparing for another pandemic-affected holiday shopping period, with the threat of empty shelves and a reimagined main street. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts principal analysts Karin von Abrams and Paul Briggs.

How retailers can start planning for the 2021 holiday season

How retailers can start planning for the 2021 holiday season

Article
Feb 18, 2021

The 2020 US holiday season posted better-than-expected retail sales growth, as huge ecommerce gains added to a surprisingly positive performance for brick-and-mortar retail. The early outlook for the 2021 holiday season is solid despite major economic uncertainty ahead.

How Prime Day went, and how holiday shopping will go

How Prime Day went, and how holiday shopping will go

Audio
Nov 23, 2020

Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss how Amazon's Prime Day went and what to expect from holiday shopping this season. They then talk about miniature Ulta Beauty shops inside Target stores, the health of retail in 2021, and whether in-garage delivery can rival curbside pickup.

Will UK Digital Retailers Deliver (Literally) This Holiday Season?

Will UK Digital Retailers Deliver (Literally) This Holiday Season?

Article
Nov 04, 2020

The UK is something of a global leader when it comes to retail ecommerce. As a proportion of total retail sales, only China will trump the UK in ecommerce sales penetration this year (41.2% versus 30.9%, respectively). The UK’s fulfillment and delivery infrastructure is, as one would expect, quite mature.

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Around the World with ... Holiday Shopping: Thanksgiving Weekend, Singles' Day, and the Buen Fin

Around the World with ... Holiday Shopping: Thanksgiving Weekend, Singles' Day, and the Buen Fin

Audio
Nov 02, 2020

eMarketer senior analyst Bill Fisher hosts senior forecasting analyst Cindy Liu, research analyst Man-Chung Cheung, researcher Xiaodi Xu, and research analyst at Insider Intelligence Matteo Ceurvels to discuss holiday shopping around the world. They talk about the origins of Thanksgiving weekend shopping, why China's Singles' Day is the largest shopping holiday in the world, and how the Buen Fin in Mexico is adapting in 2020.

US Holiday Ecommerce Sales Will Surge 35.8% to $190.47 Billion, Offsetting Brick-and-Mortar Declines

US Holiday Ecommerce Sales Will Surge 35.8% to $190.47 Billion, Offsetting Brick-and-Mortar Declines

Article
Oct 28, 2020

Retailers are bracing for a softer holiday season due to the pandemic. They will see, however, a major shift to ecommerce this holiday season.

How Has the Pandemic Affected Our Brick-and-Mortar Holiday Forecast?

How Has the Pandemic Affected Our Brick-and-Mortar Holiday Forecast?

Article
Oct 26, 2020

Despite what should be historic headwinds, we are projecting marginally positive holiday season growth rates amid unprecedented channel-shifting behavior. In short, ecommerce’s impressive showing this year will make up for a sizable deficit at brick-and-mortar retail.

Consumers Plan to Spend Less on Holiday Gifts This Year

Consumers Plan to Spend Less on Holiday Gifts This Year

Article
Oct 06, 2020

Amid a pandemic and economic downturn, many consumers are more cognizant about the money they’re spending, and the upcoming holiday season is no exception.

Prime Day 2020 Will Generate Nearly $10 Billion in Worldwide Sales

Prime Day 2020 Will Generate Nearly $10 Billion in Worldwide Sales

Article
Sep 30, 2020

In our first ever forecast for Prime Day, we expect that Amazon will generate $9.91 billion in worldwide sales, including $6.17 billion in the US.

10 Key Retail Marketing Trends for Success in 2020 | Sponsored Content

Article
Feb 18, 2020

Retailers can expect to see some new shifts in 2020, like the impact of politics on the retail holiday cycle and whether or not eco-friendly shipping options are striking a chord with consumers. RetailMeNot shares insight on these trends and more from their recent survey of senior retail marketers and consumers.

The History of Cyber Monday: Q&A with Scott Silverman, Co-Founder of the Biggest Day in Ecommerce

Article
Dec 01, 2019

The term "Cyber Monday" was first introduced to the retail world in 2005 via a press release from Shop.org. What is now the moniker of one of the biggest shopping holidays of the year was coined by members of the organization and its then-executive director Scott Silverman.

Black Friday Is Changing How Consumers in Canada Shop During the Holidays

Black Friday Is Changing How Consumers in Canada Shop During the Holidays

Article
Nov 26, 2019

Online consumers in Canada have reason to give thanks during Thanksgiving, even though the country celebrates the holiday more than a month earlier than the US. Retailers in Canada have embraced this weekend as a deals-inspired kickoff to the holiday shopping season, and almost half (43%) of consumers in Canada plan to shop Black Friday, according to the Retail Council of Canada‘s (RCC) second annual holiday shopping survey.

How Digital Usage Fits into Teens’ Buying Habits

How Digital Usage Fits into Teens’ Buying Habits

Article
Nov 14, 2019

As with video viewing, digital technology has taken a large role in teens’ shopping without altogether replacing older methods. We estimate that 61.8% of 14- to 17-year-olds in the US will be digital buyers next year. Though substantial, that’s lower than the penetration rates of all other age groups younger than 65.

Podcast: Will US Retailers Ring in the First Trillion-Dollar Holiday Season?

Podcast: Will US Retailers Ring in the First Trillion-Dollar Holiday Season?

Audio
Oct 31, 2019

eMarketer vice president of forecasting Monica Peart guest-hosts a discussion on the 2019 holiday shopping season, featuring principal analyst Andrew Lipsman, senior forecasting analyst Cindy Liu and forecasting analyst Vincent Yip.

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