More than 100 updates aim to keep holiday shoppers on Amazon, though speedy delivery and value remain stronger loyalty drivers.
Rising delinquencies make deals and flexible payments critical this holiday season.
Distinct events and merchandise refreshes aim to give shoppers more reasons to return.
Events, exclusives, and convenience tools give shoppers more reasons to visit.
The retailer is combining exclusive merchandise, personalized tools, and experiences to capture more gift spending.
Its first nationwide campaign aims to reach a broader audience as TikTok intensifies competition for livestream shoppers
The approach lets them meet immediate staffing needs while keeping the option to retain workers longer if demand holds up.
Cyber Five sales are set to grow faster than the season overall as consumers focus purchases around promotional periods.
Holiday events, unique products, and tech give shoppers reasons to visit beyond convenience.
Existing customers show strong purchase intent, while Gen Z makes an active presence especially valuable.
Online sales will rise 8% as shoppers use events from Amazon, Walmart, and Target to save on essentials and discretionary purchases.
Shoppers rely on peer advice, rewarding brands that pair paid ads with authentic community engagement.
Weak sales and profits are driving the retailer into new categories and higher-priced products as its original model loses viability.
Some 69% of US consumers plan to use AI while shopping this holiday season, according to Impact. Finding deals, comparing prices, and summarizing promotions tied as the top use cases. Shoppers also plan to use AI for product recommendations, review summaries, and local inventory checks.
The retailer is meeting shoppers where discovery happens, pairing social commerce with creator content ahead of the holidays.
New tools reflect rising holiday demand for AI-assisted research, while purchases still flow to retailer sites.
But growing challenges could lead to slower growth during the holidays.
On today’s podcast episode, we discuss what back-to-school tells us about the holiday shopper, ways AI could show up during holiday shopping, and one holiday change retailers still have time to make to their digital marketing, promotional, or customer-experience strategy. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Arielle Feger.
In-store experiences and ChatGPT shopping aim to meet customers wherever they choose to browse and buy.
Income and real spending are still rising, but pessimism and price pressure are likely to shape Q4.
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