Holiday shopping Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Holiday shopping

Amazon expands AI shopping features to retain holiday shoppers amid earnings miss

Article
Oct 29, 2026

More than 100 updates aim to keep holiday shoppers on Amazon, though speedy delivery and value remain stronger loyalty drivers.

Rising card delinquencies point to cracks in consumers’ financial resilience

Article
Oct 26, 2026

Rising delinquencies make deals and flexible payments critical this holiday season.

Target and Walmart space out holiday deals to keep shoppers engaged

Article
Oct 26, 2026

Distinct events and merchandise refreshes aim to give shoppers more reasons to return.

Department stores bet on experiences to win more holiday shoppers

Article
Oct 23, 2026

Events, exclusives, and convenience tools give shoppers more reasons to visit.

Target bets a better gift-shopping experience can drive holiday sales

Article
Oct 21, 2026

The retailer is combining exclusive merchandise, personalized tools, and experiences to capture more gift spending.

Whatnot aims to make live shopping mainstream with its first national campaign

Article
Oct 21, 2026

Its first nationwide campaign aims to reach a broader audience as TikTok intensifies competition for livestream shoppers

Retailers rethink their seasonal staffing strategies

Article
Oct 16, 2026

The approach lets them meet immediate staffing needs while keeping the option to retain workers longer if demand holds up.

Cyber Five gains share as holiday shoppers wait for deeper discounts

Cyber Five gains share as holiday shoppers wait for deeper discounts

Article
Oct 14, 2026

Cyber Five sales are set to grow faster than the season overall as consumers focus purchases around promotional periods.

Nordstrom and Saks use service, exclusives, and experiences to compete this holiday season

Nordstrom and Saks use service, exclusives, and experiences to compete this holiday season

Article
Oct 14, 2026

Holiday events, unique products, and tech give shoppers reasons to visit beyond convenience.

TikTok Shop turns holiday discovery into a high-intent sales channel

Article
Oct 01, 2026

Existing customers show strong purchase intent, while Gen Z makes an active presence especially valuable.

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October sales set the tone for a discount-driven holiday season

October sales set the tone for a discount-driven holiday season

Article
Sep 30, 2026

Online sales will rise 8% as shoppers use events from Amazon, Walmart, and Target to save on essentials and discretionary purchases.

Reddit turns community trust into ad value for brands

Article
Sep 29, 2026

Shoppers rely on peer advice, rewarding brands that pair paid ads with authentic community engagement.

Shein struggles to adapt as trade barriers take a toll

Shein struggles to adapt as trade barriers take a toll

Article
Sep 28, 2026

Weak sales and profits are driving the retailer into new categories and higher-priced products as its original model loses viability.

Cyber Week will show how well retailers have adopted AI

Article
Sep 24, 2026

Some 69% of US consumers plan to use AI while shopping this holiday season, according to Impact. Finding deals, comparing prices, and summarizing promotions tied as the top use cases. Shoppers also plan to use AI for product recommendations, review summaries, and local inventory checks.

Best Buy brings creator commerce into its holiday strategy with TikTok Shop launch

Article
Sep 22, 2026

The retailer is meeting shoppers where discovery happens, pairing social commerce with creator content ahead of the holidays.

AI shopping changes the holiday path to purchase

AI shopping changes the holiday path to purchase

Article
Sep 17, 2026

New tools reflect rising holiday demand for AI-assisted research, while purchases still flow to retailer sites.

Everyday spending holds up as high rates squeeze big-ticket purchases

Everyday spending holds up as high rates squeeze big-ticket purchases

Article
Sep 16, 2026

But growing challenges could lead to slower growth during the holidays.

Will AI Be a Gift-Giving Hero or Retail Headache? | Reimagining Retail

Audio
Sep 16, 2026

On today’s podcast episode, we discuss what back-to-school tells us about the holiday shopper, ways AI could show up during holiday shopping, and one holiday change retailers still have time to make to their digital marketing, promotional, or customer-experience strategy. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Arielle Feger.

Best Buy gets ready for every holiday shopping journey

Best Buy gets ready for every holiday shopping journey

Article
Sep 14, 2026

In-store experiences and ChatGPT shopping aim to meet customers wherever they choose to browse and buy.

Shoppers stay cautious as inflation keeps value front and center

Shoppers stay cautious as inflation keeps value front and center

Article
Aug 26, 2026

Income and real spending are still rising, but pessimism and price pressure are likely to shape Q4.

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