Americans blame health insurers for UHC CEO assassination: Now more than ever, healthcare marketers, PR professionals, and industry leaders need to be transparent about why healthcare costs are so high, while offering realistic solutions to drive change.

As penetration weakens and margins shrink, insurers across business lines will prioritize emerging growth areas in 2025—including novel technologies—strategic marketing efforts, and leveraging favorable legislative changes.

Many Vermonters can’t afford or access healthcare, even though most are insured: The issue isn’t lack of insurance, but rather underinsurance. We highlight this growing problem plaguing consumers across the US.

FTC warns ACA marketplace insurance marketers about deceptive claims: The warnings come during open enrollment season, a period that typically creates confusion among consumers.

Consumers feel it’s the US government’s responsibility to ensure health coverage: But a for-profit healthcare system that incentivizes insurers to make coverage decisions based on what’s best for business means it’s unlikely to happen.

Public outcry pushed Anthem to backtrack on policy to cap anesthesia coverage: Faced with a reputational crisis, insurers and their PR teams should prioritize a clear and proactive communications shift to attempt to save face.

Nearly one-quarter of working-age US adults are underinsured: More consumers are being pushed onto less generous health plans, which will inevitably result in sicker patients with higher amounts of medical debt.

The US healthcare system spends high, but ranks low on overall performance: We unpack the reasons why the US is performing worse than all other high-income countries when it comes to delivering healthcare, and explore how the upcoming presidential election could signal changes.

Generative AI has ample applications within financial services over a three-year horizon, with payments the most promising sector because of its breadth of potential use cases.

On today's episode, we discuss why—and how—healthcare is coming home, the possibility of Big Tech companies buying hospital systems and offering health insurance, and more. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

Even insured patients need help affording care. We dive into a new survey on consumers’ medical cost concerns and how price transparency tools can turn confusion into clarity.

Telehealth is here to stay. It’s time for providers, payers, and vendors to give consumers what they want and make telehealth services a competitive advantage—or risk being left behind.

Incumbent insurers have accelerated their use of mature AI deployments in the past year to meet changing customer expectations and better compete with insurtechs. They’ll now need to infuse the tech across their business segments to unlock the full potential—including enhanced personalization, cost cutting, and stronger risk management—of AI-driven digital transformation.

David Edelman, CMO at Aetna, discusses how he brings iterative, agile marketing to the 165-year-old institution.