WPP could rebrand GroupM as WPP Media: The change may benefit WPP, but rebranding alone won’t solve all of its problems.

WPP Q1 revenues decline 5% YoY: Another disappointing quarter could spell trouble ahead for the company if it doesn’t enhance its value proposition.

WPP acquires InfoSum for AI-driven, privacy-first data tools: The move enhances WPP Open with secure clean room tech as marketers shift from ID to AI.

Publicis wins Coca-Cola’s US media business: WPP loses the $785 million account as Coca-Cola separates creative and media.

Publicis simplifies women’s sports advertising: The initiative aggregates ad inventory and sponsorships across major leagues and networks.

From avatars to real-life purchases: Roblox’s branded worlds deliver deeper consumer interaction and emerging 3D ad standards for marketers.

Mixed results from the Big Four ad firms mark a turbulent period: Concerns about the regulatory landscape and tariffs weigh on spending.

Retail media measurement is more important than ever.

Connected TV's ascendancy: GroupM's mid-year forecast points to a significant surge in CTV advertising, signaling a pivotal shift in media consumption and ad strategies.

As economic uncertainty lingers, the dust has yet to settle on the TV currency battlefield. We review what’s changed since last year and which networks support which Nielsen alternatives.

With some legacy identifiers already in the history books and the rest on the chopping block, the digital ad industry is finally getting serious about adopting targeting and measurement practices that don’t rely on cookies and mobile IDs.

Ad market growth to slow but not stop in 2023: Connected TV and retail media will drive strength in uncertain economy, per forecasts.

These days, more TV inventory is addressable than not. But even as streaming audiences expand and technology advances, fragmentation of inventory and data is proving a barrier to success for advanced TV advertisers.

In the US, digital retail media and the ecommerce channel are growing faster than any other major ad format except connected TV. This report analyzes our latest retail media forecast and examines the role market uncertainty could play in this space.

Identity resolution is in a state of flux in the US advertising industry, with third-party browser cookies and mobile IDs being ushered out in the name of consumer privacy.

According to our July 2021 forecast, 2023 will be a pivotal year for the US B2B digital ad market: Display will overtake search, mobile will surpass nonmobile, and the split between digital and traditional will near a tipping point just beyond our forecast period.

By 2023, US adults are expected to spend more than 8 hours a day with digital media. To effectively engage consumers in an increasingly digital world, marketers must have an effective strategy in place.

Worldwide ad spend soars: Total media ad spending will grow faster than anticipated this year, spurred by strong growth in digital and the rapid economic recoveries seen in countries with vaccine access.

Addressable and programmatic TV ad spending continues to rise as the TV industry undergoes technological change.

The availability and use of data has revolutionized advertising in recent decades. Shane McAndrew, chief data strategy officer at agency Mindshare, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the new Data Ethics Compass developed with GroupM and Unilever, what consumers expect from advertisers and their partners, and why experimentation is critical to attributing revenues to marketing touchpoints.